Dental Hygiene abuse

Dental Hygiene Care for Survivors of Childhood Abuse

We have all been mystified and even exasperated by our more challenging clients, for example: those with inadequate self-care despite having sufficient manual dexterity; and … more

Patients are Consumers

Let’s Face It, Patients are Consumers

Recognizing a recent shift in the way patients engage with their healthcare providers should play a significant role in the future success of any individual … more

Expectations

Great Expectations

“I don’t know what the dentist expects of me”   Has anyone in your office ever uttered this phrase? It is one of the most … more

Attract New Patients

Let’s Mix It Up To Attract New Patients

Marketing your practice well requires the right marketing mix … it takes hard work, innovative, thoughtful ideas and consistent effort. Over the upcoming weeks, I … more

Create Thought Leadership in Dentistry

One of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist … more