Oral Health Group

November 8, 2021 Feature Oral Health

X Marks the Spot: X-Guide Facilitates Just-in-Time Treatment Planning

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Reading the description of X-Guide powered by DTX Studio reads like something from a sci-fi novel: “X-Guide is a dynamic 3D-navigation system that can become part of a streamlined workflow for same-day guided surgery. On the day of treatment, the

October 8, 2021 Feature Oral HealthPractice management

Online Scheduling Becomes a Must-Have for Dental Practices

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

If you’re depending on patients to call your practice to schedule an appointment, you’re missing out. More people than ever want to be able to book an appointment directly from your website, social media sites, and Google My Business page.

September 13, 2021 Feature Dental TechnologyOral Health

The Rules of the Game: Why the Best of Class Award Winners Should Be on Your Short List

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

It’s hard to believe that a 13-year-old vision to make a difference has come so far. From an idea fleshed out over a breakfast meeting at Chicago Midwinter, to today, where the Cellerant Best of Class Technology Awards are covered

August 9, 2021 Feature ImplantologyOral HealthTechnology

Do You Have a Xerostomia Strategy? Dealing Better with Dry Mouth Patients Starts with Creating a Screening, Diagnosis and Management Protocol

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

According to the Cleveland Clinic, an estimated four million Americans have Sjögren’s, a systemic autoimmune disease that affects the entire body. Characterized by extensive dryness in the mouth and around the eyes, other complications include profound fatigue, chronic pain, major

Pandemic Dental
May 10, 2021 Feature Dental TechnologyEndodonticsOral Health

Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts

by Lou Shuman, DMD, CAGS

When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles