Oral Health Group
Toothlife Test

Paid Spotlight Oral Care – Pregnancy Toothpaste

September 17, 2021
by Irene Iancu, BSc, RDH, CDTP

Pregnancy ToothpasteWhen my friend asked what type of toothpaste she should use while pregnant and breastfeeding, I was stumped. All I could say is, “That’s a great question.”

This month’s review is from Spotlight Oral Care– a brand that develops products that are clinically proven, toxin-free, and sustainable. And most importantly, this brand was the ideal recommendation for my pregnant friend.

The founders know first-hand that excellent oral health is essential for overall health and are passionate about developing certain products for a specific demographic. The Pregnancy Toothpaste launched in April 2021 and is the world’s first toothpaste designed especially for pregnant and breastfeeding women and can also be used postpartum for up to two years.

Pregnancy ToothpasteUnboxing

When I opened the package, the first thing I noticed was the simple and clean aesthetic of the tube, which coincides with the simple and clean ingredients in the formula. It’s labelled to advise customers that it’s safe during pregnancy, suitable for breastfeeding, aids in cavity protection, strengthens enamel, and maintains overall gum and teeth health.


The lining of our mouths is 50 times more absorbent than our skin, so what goes into your mouth matters – for both mother and baby. The brand’s products include only the best, most biocompatible ingredients. The two main active ingredients in the Pregnancy Toothpaste are Sodium Fluoride and Folic Acid:

  • Sodium fluoride works to strengthen enamel and prevent cavities.
  • Folic acid assists with gingival inflammation, can increase plasma levels, help with gingival disease, and is proven beneficial for pregnancy, baby development, and breastfeeding.

Additionally, the clinically proven formulas are toxin-free and made from 100% clean ingredients with biodegradable packaging. The Pregnancy Toothpaste is also:

Things I Loved

  • The founders, Dr. Lisa Creaven and Dr. Vanessa Creaven are not only sisters but practicing cosmetic dentists, as well.
  • The Pregnancy Toothpaste has a toned-down flavouring in the formula for pregnant women who experience not-so-pleasant symptoms. The mild, minty taste is perfect for active sensitivities to taste.
  • For $10-$12 CAD, expectant and nursing mothers can feel at ease about using a product that’s completely safe and beneficial for both her and the baby.
  • The toothpaste tube is 100% recyclable, made from a byproduct of sugarcane that is carbon negative in its production. When the toothpaste tube is empty, cut off the nozzle, clean out the inside, and recycle it with your household plastics.

I love when brands create products with a purpose and goal in mind. And if you feel the same way I do about Spotlight Oral Care and the Pregnancy Toothpaste, use the promo code TOOTHLIFE for 30% off your order!

Watch the video below:

To have your product submitted for review, contact Irene@toothlifestudios.ca or visit www.toothlifetests.com!

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