August 18, 2011
Most dental companies have woken up to the power of social media/networking. They understand that viral marketing is as effective perhaps more so than real time events. Neither contraindicates the other, but together they offer a synergy the dental industry has never seen before. Would that most could see the value of social networking, discussion forums, advocacy and mentorship linkage on Facebook anon. The learning curve would not be so abrupt for newbees and the value of continued collegial support would ensure a heightened standard of care. Moreso, the impact of critical thinking and comprehensive reasoning would be given a more direct focus. The inclusion of social media could negate the eminence based drivers of new protocols et al.
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