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Blogs
Platforms To Use For Connecting With Potential And Existing Clients
by Alannah AlcalaFinding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing…
Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?
by Naren Arulrajah, Ekwa MarketingModern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work…
The Self-Fulfilling Prophecy: Your Team CAN Live Down To Your Expectations
by Shawn Peers, Dental PeersI can still recall the day in high school English class where I was introduced to the concept of “the self-fulfilling prophecy”. We were studying poetry and the teacher asked how the author used that concept to foreshadow the poem’s…
The Power Of Aesthetics In Promoting Oral Health
by Rachael StrausDisclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental…
Top 5 Social Media Content Ideas For Your Dental Office
by Alannah AlcalaSocial media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current…
Tips To Optimize Your Dental Website Or Blog Content for Google
by Ekwa MarketingInterested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Investing To Maximize Your Sales Value
by Shawn Peers, Dental PeersThere comes a time in the life of every dentist/owner when the moment to sell their practice is upon them. It can be a difficult decision. Your practice is “your baby”…your life’s work. For most, it will be their most…
Top 2019 Trends in Dental SEO
by Naren Arulrajah, Ekwa MarketingSearch engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year…
Benefits of a Dental Mobile App
by Ekwa MarketingCan You Afford to Ignore a Digital Marketing Strategy for Your Practice?
by Naren Arulrajah, Ekwa MarketingDigital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the…
Great Events Remind Us of the Importance of Great Generosity
by Shawn Peers, DentalPeersIt was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business…
How Effective Keywords Will Boost Your Web Results
by Ekwa MarketingDon’t Allow The Bully Into Your Workplace
by Shawn Peers, DentalPeersPicture working in this environment: Your entire team, led by the office manager, has conspired against you. At lunch time, there is never a chair at the table for you. Sometimes, the lunch you have prepared has been thrown out…
Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice
by Naren Arulrajah, Ekwa MarketingThe internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…
Obstacles and Solutions in Delivering Dental Care to LTC Patients
by Parmar DentalAs we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care.…
Create a Successful Dental YouTube Marketing Campaign
by Ekwa MarketingLeading the Path Forward in Change
by Shawn Peers, DentalPeersAs my blogs always come out on the first Monday of the month, there is a good chance I am still enjoying myself in the warm sunshine of a Caribbean cruise as you read this. But it is not just…
Ways To Effectively Communicate With Your Potential Patients Online
by Dr. Megan Peterson BoylePeople nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply…
How to Benefit from Podcasts for Your Dental Practice Marketing?
by Naren Arulrajah, Ekwa MarketingThe World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no…
Top 10 Effective Ways to Promote the Dental Practice
by Dan Ray, DentalkindDental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice…