Oral Health Group

Blogs

January 21, 2019 News BlogsOffice designOral Health Office

Dental Office Design: Your Questions Answered

by Kathryn Gaysinsky, De Style Design

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to

January 14, 2019 News BlogsMarketing strategiesSocial mediaWebsites

Dental Marketing Trends You Should Try in 2019

by Dr. Megan Peterson Boyle

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading

January 7, 2019 News BlogsMarketing strategies

5 Content Marketing Trends for Dentists in 2019

by Ekwa Marketing
December 27, 2018 News BlogsOffice designPractice managementPractice Operations

Start 2019 By Telling Me What You See!

by Shawn Peers, DentalPeers

When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

December 10, 2018 News BlogsMarketing strategiesPatient education

Two Proven Marketing Ideas for Your Dental Practice

by Ekwa Marketing
December 3, 2018 News BlogsDental TechnologyTechnology

Does Your H.I. Need an Upgrade?

by Shawn Peers, DentalPeers

Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is

November 26, 2018 News BlogsSearch engineWebsites

Which is Better for Dental SEO: Podcasting or Blogging?

by Naren Arulrajah

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has

November 19, 2018 News BlogsMarketing strategies

Press Visibility for Your Practice

by Ekwa Marketing
November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a

November 5, 2018 News BlogsPractice OperationsTechnology

Rise of the Dental Machines?

by Shawn Peers, DentalPeers

Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.

October 29, 2018 News BlogsPatient educationSocial media

Should Your Dental Marketing Strategy Include 24-Hour Content?

by Jackson Hadley, My Social Practice

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media

October 22, 2018 News BlogsMarketing strategiesSocial media

Instagram Creates New Opportunities for Dental Marketers

by Ekwa Marketing
October 15, 2018 News BlogsCosmetic / AestheticTrends in Dentistry

Top 5 Trends in Cosmetic Dentistry

by Dr. Megan Peterson Boyle

There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that

October 8, 2018 News BlogsWebsites

Optimizing Dental Website Content After It Goes Live

by Naren Arulrajah, Ekwa Marketing

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to

October 1, 2018 News BlogsPractice managementPractice OperationsTechnology

Using Technology to Enhance, Not Eliminate, Patient Interaction

by Shawn Peers, DentalPeers

My last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes”

September 24, 2018 News BlogsHuman ResourcesNew dentists

Finding a Job When Coming Out of Dental School

by Elizabeth Heron, i Resume Cover Letter

Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?

September 17, 2018 News BlogsCustomer servicePublic Relations - Patient Care

Tips for Dentists on Treating Anxious Patients

by Amanda McIntyre, Dental Studio 101
September 17, 2018 News BlogsMarketing strategiesSearch engine

6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts

by Naren Arulrajah, Ekwa Marketing

The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can

September 10, 2018 News BlogsMarketing strategies

Tips to Analyze Your Dental Digital Marketing Performance

by Ekwa Marketing