Oral Health Group

Blogs

March 14, 2019 News BlogsMarketing strategies

How to Benefit from Podcasts for Your Dental Practice Marketing?

by Naren Arulrajah, Ekwa Marketing

The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no

March 11, 2019 News BlogsMarketing strategiesSearch engineSocial mediaWebsites

Top 10 Effective Ways to Promote the Dental Practice

by Dan Ray, Dentalkind

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice

March 4, 2019 News

It’s Always the Little Things!

by Shawn Peers, DentalPeers

Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us

February 25, 2019 News BlogsMarketing strategiesPatient education

5 Important Steps to Improve New Patient Experience

by Henry Taylor, Superior Smiles

The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental

February 18, 2019 News BlogsWebsites

Boost Your Online Dental Presence with Creative Visual Content

by Ekwa Marketing
February 11, 2019 News BlogsMarketing strategies

Dental Marketing Myths You Should Ignore

by Dr. Megan Peterson Boyle

To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their

February 4, 2019 News BlogsDental TeamHuman ResourcesPractice Operations

Recruiting Talent is a Full Time Job!

by Shawn Peers, DentalPeers

Now that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in

January 28, 2019 News BlogsPatient educationWebsites

How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients

by Naren Arulrajah, Ekwa Marketing

Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you

January 21, 2019 News BlogsOffice designOral Health Office

Dental Office Design: Your Questions Answered

by Kathryn Gaysinsky, De Style Design

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to

January 14, 2019 News BlogsMarketing strategiesSocial mediaWebsites

Dental Marketing Trends You Should Try in 2019

by Dr. Megan Peterson Boyle

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading

January 7, 2019 News BlogsMarketing strategies

5 Content Marketing Trends for Dentists in 2019

by Ekwa Marketing
December 27, 2018 News BlogsOffice designPractice managementPractice Operations

Start 2019 By Telling Me What You See!

by Shawn Peers, DentalPeers

When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

December 10, 2018 News BlogsMarketing strategiesPatient education

Two Proven Marketing Ideas for Your Dental Practice

by Ekwa Marketing
December 3, 2018 News BlogsDental TechnologyTechnology

Does Your H.I. Need an Upgrade?

by Shawn Peers, DentalPeers

Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is

November 26, 2018 News BlogsSearch engineWebsites

Which is Better for Dental SEO: Podcasting or Blogging?

by Naren Arulrajah

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has

November 19, 2018 News BlogsMarketing strategies

Press Visibility for Your Practice

by Ekwa Marketing
November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a

November 5, 2018 News BlogsPractice OperationsTechnology

Rise of the Dental Machines?

by Shawn Peers, DentalPeers

Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.

October 29, 2018 News BlogsPatient educationSocial media

Should Your Dental Marketing Strategy Include 24-Hour Content?

by Jackson Hadley, My Social Practice

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media