Blogs

April 1, 2020 News Blogs

“To Fear or Not to Fear,” that is the question.

by Dale Audrey Ungar R.D.H. 

What is fear exactly? FEAR, DREAD, FRIGHT, ALARM, PANIC, TERROR, TREPIDATION mean painful agitation in the presence or anticipation of danger. FEAR is the most general term and implies anxiety and usually loss of courage. fear of the unknown DREAD usually adds the idea of intense reluctance to face or meet a person…

March 30, 2020 News Blogs

How To Make Your Dental Practice Kid-Friendly

by Christie Simon

There are obvious advantages to making a kid-friendly dental practice. You’ll be serving an important segment of the population and you’ll increase your client base. There are potential pitfalls, too – children have a harder time communicating their needs to…

March 25, 2020 News Blogs

Dental SEO for Dentists Made Simple: DIY Step-by-Step Guide

by Adam Yang, MBA

Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward.  It’s about providing what the searchers and Google want.  If you understand…

March 23, 2020 News BlogsSocial networking

A Dental Hygienist’s Short Guide To Professional Networking

by Molly Crockett

Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have…

March 18, 2020 News BlogsSearch engineWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’…

March 11, 2020 News Blogs

Private Equity, CSOs and Capitalization

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

The renowned Warren Buffett has a very simple indicator of whether stocks are under or over valued. He takes the entire US stock market capitalization (the collective value of every stock traded) and then divides the number into the gross…

March 9, 2020 News BlogsMarketing strategies

Simple Strategies to Increase Patient Referrals

by Naren Arulrajah, Ekwa Marketing

Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy…

March 4, 2020 News BlogsMarketing strategiesSocial media

How To Boost Your Dental Instagram From Zero To Hero

by Ashley Halsey

Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and…

March 2, 2020 News BlogsPractice Management

What Do You Know About Your Rate of Case Acceptance?

by Shawn Peers, Dental Peers.

You may recall in my blog last month, I discussed the importance of knowing and understanding your KPI’s (key performance indicators) in order to truly understand what is driving your practice. The unfortunate reality is that many dentists know little…

February 26, 2020 News BlogsDental Hygiene

Tips for Treating Autistic Clients

by Jennifer Grzebien

When treating an individual with autism, having an in-depth talk with the client or client’s caregiver prior to the appointment is crucial to having a successful appointment. Autistic individuals often have sensory issues so knowing what they are is so…

February 24, 2020 News Blogs

Revamp Your Dental YouTube Channel for More Views

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

February 19, 2020 News Blogs

What Is Google Ads And Why Should Dentists Use It?

by Florian Tomko, Profitable Dentistry

Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you…

February 17, 2020 News BlogsSearch engineSocial mediaWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 12, 2020 News BlogsMarketing strategiesWebsites

The Dos and Don’ts of Dental Advertising on Google

by JJ Workman, PatientPop

Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence…

February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It…

February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to…

February 3, 2020 News Blogs

Do You Know Your KPIs?

by Shawn Peers, Dental Peers

When coaching struggling teams, I find that management is often oblivious about the status of their key performance indicators (KPIs). Some may be familiar with monthly revenue numbers. Beyond that, they fail to dig any deeper to understand why they…

January 29, 2020 News BlogsSocial mediaSocial Networking

Video Marketing Numbers To Know

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

January 27, 2020 News BlogsMarketing strategiesPractice managementSocial networking

Top 3 Free Resources for New Dentists

by Kelsey O’Hagan-Wong

1. Podcasts   Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all…