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Blogs
How to Benefit from Podcasts for Your Dental Practice Marketing?
by Naren Arulrajah, Ekwa MarketingThe World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no…
Top 10 Effective Ways to Promote the Dental Practice
by Dan Ray, DentalkindDental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice…
It’s Always the Little Things!
by Shawn Peers, DentalPeersLife is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us…
5 Important Steps to Improve New Patient Experience
by Henry Taylor, Superior SmilesThe patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental…
Boost Your Online Dental Presence with Creative Visual Content
by Ekwa MarketingDental Marketing Myths You Should Ignore
by Dr. Megan Peterson BoyleTo say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their…
Recruiting Talent is a Full Time Job!
by Shawn Peers, DentalPeersNow that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in…
How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients
by Naren Arulrajah, Ekwa MarketingOnline marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you…
Dental Office Design: Your Questions Answered
by Kathryn Gaysinsky, De Style DesignWhat’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to…
Dental Marketing Trends You Should Try in 2019
by Dr. Megan Peterson Boyle2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…
5 Content Marketing Trends for Dentists in 2019
by Ekwa MarketingStart 2019 By Telling Me What You See!
by Shawn Peers, DentalPeersWhen you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is…
Consider Pay-Per-Click Advertising to Promote Your Dental Practice
by Naren Arulrajah, Ekwa MarketingOne effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…
Two Proven Marketing Ideas for Your Dental Practice
by Ekwa MarketingDoes Your H.I. Need an Upgrade?
by Shawn Peers, DentalPeersMany of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is…
Which is Better for Dental SEO: Podcasting or Blogging?
by Naren ArulrajahAbout two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has…
Press Visibility for Your Practice
by Ekwa MarketingHow to Establish Your Thought Leadership Through Guest-Posting
by Naren Arulrajah, Ekwa MarketingGuest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…
Rise of the Dental Machines?
by Shawn Peers, DentalPeersMany markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.…
Should Your Dental Marketing Strategy Include 24-Hour Content?
by Jackson Hadley, My Social PracticeWith Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media…