Oral Health Group

Blogs

August 8, 2022 News BlogsMarketing strategiesPractice managementWebsites

Is Your Dental Content Marketing Failing? This Could be the Reason

by Naren Arulrajah, Ekwa Marketing

One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not

August 1, 2022 News BlogsDental TeamPractice management

Now That You Know You Need Cross-Training, What Comes Next?

by Shawn Peers, Dental Peers

Last month, we discussed the importance of cross-training, particularly at a time when so many offices are struggling with shortages of team members. The question is how to do this effectively. The first thing I would suggest is make sure

July 25, 2022 News BlogsPractice management

Improve Patient Experience: 7 Proven Tips for Dental Clinics

by Roman Shvydun

Did you know that 80% of patients will look for another clinic if you fail to provide a great patient experience and their expectations of convenience are not satisfied? That’s why it’s of an immense importance for dental clinics to

July 18, 2022 News BlogsPractice managementSearch engineWebsites

Top 5 Google Ranking Factors for Your Dental Website in 2022

by Ekwa Marketing
SOCIAL MEDIA
July 11, 2022 News BlogsMarketing strategiesPractice managementSocial media

Step by Step: How to Conduct a Social Media Audit for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and

July 4, 2022 News BlogsDental TeamPractice management

It’s SUMMERTIME! This is Why We Cross-train!

by Shawn Peers

Just to be clear, the link between cross-training and summer has nothing to do with peak fitness so we look great in our summer wardrobe! Well…it could be about that. But not in an article for a dental publication. Instead,

June 27, 2022 News BlogsPractice management

7 Ways to Streamline Dental Insurance Claims Processing

by James De Roche

Processing dental insurance claims can be a complex and confusing task. But if you can identify your bottlenecks and redundancies while automating certain manual tasks, you can speed up claims processing and reduce costs. Unfortunately, this can be challenging if

June 20, 2022 News BlogsPractice managementWebsites

Four Essential Elements of Local SEO

by Ekwa Marketing
June 15, 2022 News BlogsContinuing EducationPractice management

The Benefits of Dental Health Professionals Undertaking Online Training

by Jennifer Hawley

Online training for dental health professionals is more affordable than face-to-face training. This could help to resolve the shortage of 4,000 dental professionals that’s predicted by the Academy of General Dentistry (AGD). Online dental training has increased over the past two years. While dental

Dental Marketing
June 13, 2022 News BlogsMarketing strategiesPractice managementSocial media

Don’t Be So Serious: Tips for Using Humour in Dental Marketing

by Naren Arulrajah, Ekwa Marketing

Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a

technology
June 8, 2022 News BlogsNew TechnologiesPractice management

Technology to Help Your Patients Feel Safe and Comfortable in Your Practice

by Kate Sheppard

Technology is revolutionizing the dental industry. Particularly since the onslaught of the COVID-19 pandemic, we have come to rely on technology more than ever before. In recent years, there have been significant advances in technology that are helping to improve

June 6, 2022 News BlogsPractice management

Economic Challenges Ahead

by Shawn Peers, DentalPeers

It seems like it has been forever since we could turn on the news and see anything remotely positive. All we have heard about for the last couple of years has been the pandemic, supply shortages, skyrocketing home prices, Russia

May 30, 2022 News BlogsMarketing strategiesWebsites

How Can You Build Good Quality Links for Your Dentist Site?

by Lucia Patterson

We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of

May 23, 2022 News BlogsPractice management

How is Dental Insurance Verification Helpful in Validating Patient Benefits?

by Nikki Gordon

Insurance is an intimidating concept for most patients. Understanding what their plan offers, how much it offers, and what it covers in terms of treatments and care services could be really hard for them. Thus, it’s important for dental clinics

May 16, 2022 News BlogsMarketing strategiesSocial media

What is a Good Social Engagement Rate in 2022?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

DENTAL WEBSITE
May 9, 2022 News BlogsPractice managementWebsites

Seven Signs Your Dental Website is Outdated (and Five Redesign Pitfalls to Avoid)

by Naren Arulrajah, Ekwa Marketing

The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant

Education
May 2, 2022 News BlogsContinuing EducationDental TeamPractice management

Education Needs to be a Team Effort!

by Shawn Peers, DentalPeers

It is an interesting contradiction to talk to dental students about the importance of learning about the business side of dentistry. The response I receive to offering training on management, human resources, marketing and financial planning is that they are

April 25, 2022 News BlogsMarketing strategiesWebsites

Get Your Dental Practice Online in 2022 (With Bonus Tips)

by Dr. Alexander Yeh

The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is

April 18, 2022 News BlogsPractice managementSocial media

Ideas and Inspiration for Great Dental Posts on Social Media

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

social media
April 11, 2022 News Marketing strategiesPractice managementSocial media

Three Social Media Strategies to Give Your Dental Practice an Edge in 2022

by Naren Arulrajah, Ekwa Marketing

Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than