Now in its fourth year, the annual Leaders in Practice awards celebrate oral care professionals who are passionate about providing optimal patient care and making a difference in the lives of Canadians. This is an industry-wide program designed to recognize…
The world is advancing at lightning speed. Nowadays, we have self-driving and electric cars, virtual home assistants and mind-boggling technological advancements. We can pay in a flash, meet someone without even leaving our homes, shop for groceries from our couch,…
Dental practice values are back up. Everyone’s hounding you to sell. Maybe you’re tired of the daily grind of running a dental practice – especially during COVID-19. You find yourself drifting off. You’re on a pristine beach, at your cottage…
In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content…
THE WHY: Clinicians’ story The journey to open Blueridge Oral Maxillofacial Surgery (OMS) began while Dr. Osama Soliman was still in dental school. During fourth year, he was encouraged by a mentor to explore his options for becoming a specialist.…
Other than looking a little more youthful or sporty in your Facebook or Instagram profile picture, why else ought we get a little fitter? There are many reasons to get fit, live fit and stay fit. We wanted to focus…
With the end of summer nearing, many Canadians are settling back into a routine with an increased focus on healthy habits. Numerous patients have delayed care for quite some time, and the demand ahead for treatment plans will be significant.…
A dentist running a Dentistry Professional Corporation (DPC) is like any other small business owner who is challenged with how to pay for drug, dental and extended healthcare costs. If you do not have access to a group plan through…
Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a…
Before he played Walter White, actor Bryan Cranston played the lothario dentist Tim Whatley on NBC’s “Seinfeld”. While little about Whatley is realistic, the character touches on mental health issues in the dental profession; namely, the stereotype that dentists have…
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and…
THE WHY: Clinicians’ story T-Dot Dental opened their doors in mid-February 2020. What followed was an almost complete global shutdown to most sectors of society including their newly opened practice. The pandemic was a true test to everyone on how…
We hire fabulous, superstar team members who are: Happy to come to work and passionate about their career; Connected and loyal to the practice; Excited to learn new things to drive long-term success; Measure their success based on the team…
In a (post) pandemic world, where the population is more aware of the risks of airborne transmission and “work from anywhere” has become de rigueur, some patients will prefer to avoid commuting to the dental practice as often. But that…
Every aspect of our lives was completely upended in March 2020 when the novel coronavirus first reached Canada, and in a matter of days all of us had to adjust to a “new normal” that was anything but normal. The…
When you made the original decision to be a dentist, it is possible that you did not also think about being the executive or leader of a practice and what that would entail. You just wanted to help people have…
At least once a week I have someone reach out to me asking about bringing an app idea to market. As you’re reading this – chances are high that you, your spouse, friend, cousin or co-worker has an app idea…
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of…
THE WHY: Clinicians’ story After 11 years of practice as an associate in Edmonton, AB, Dr. Daniel Kim and his family decided to open their dream practice in the thriving community of Kelowna, BC, which is cradled within a glorious…
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most…
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