October 2, 2020 Feature Oral Health OfficeOrthodontics

Let’s Get This Straight: 3 Tips for Delivering the Ultimate Ortho Experience

by Dr. Bruce Freeman, Director of Patient Experience, dentalcorp

In my 28 years practicing and lecturing internationally on orthodontics, I have seen tremendous outcomes and great failures – mine included! In celebration of National Orthodontic Health Month, I’d like to share a few of my key learnings in the…

October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…

October 2, 2020 Feature CancerOral Health OfficeOverall HealthPractice management

Coping During COVID: How Charity, Cancer, and Coincidence Brought These Dentists Together

by Michael Carabash, BA, LLB, JD, MBA, CDPM; Dr. Sanjukta Mohanta, BA, DDS

Michael Carabash Ontario Dental Lawyer, Practice Seller, DMC LLP “It was a Valentine’s day I’ll never forget,” recalls Michael Carabash. “I was visiting Dr. Ron and Vicky Giedraitis at their practice. The conversation somehow turned to Vicky’s elective double mastectomy.…

October 2, 2020 Feature Office designOral Health Office

Office Space: Gateway Pediatric Dentistry

by Gateway Pediatric Dentistry

Gateway Pediatric Dentistry’s clinic has been serving Edmonton in their existing clinic for over 12 years. The clinic was beginning to show signs of wear and in need of a space renovation to keep brand pace with their other two…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…

October 2, 2020 Feature EditorialOral Health OfficePractice management

Dentistry Will Prevail If It Keeps Pivoting

by Lisa Philp, RDH, Chief Visionary Officer and Founder of TGNA

Without a doubt, 2020 will go down as one of the most unique “leap years” in history: 28 days in February, 100 days in March, and 500 days in April and May. In March, the state of emergency was announced…

September 3, 2020 Feature Oral Health Office

Paid 2020 Leaders in Practice Nominations Now Open!

by dentalcorp

dentalcorp’s annual Leaders in Practice awards celebrate dental care professionals who are passionate about providing optimal patient care and making a difference in the lives of Canadians. Winners in each of the eight categories will receive a cash prize up…

September 3, 2020 Feature Oral Health OfficePractice Management

REBUILD: Is Your Practice Pandemic-Proof?

by Lisa Philp, RDH

We are approaching the last quarter of one of the most challenging years in history. Dentistry has finally reopened its doors for non-essential and elective care, while adapting the new operational standards. This new normal includes changes to the facility,…

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…

September 3, 2020 Feature Oral Health OfficePractice management

Dentistry in the COVID Era: Beware of Blind Spots

by Carrie Webber, The Jameson Group

Dental practices worldwide have adapted and adopted new processes, protective measures and steps within the patient appointment to align with recommendations, mandates and regulations that experts are instructing to keep doctors, team and patients safe during this time of COVID-19.…

September 3, 2020 Feature Office designOral Health OfficePractice management

Office Space: Life Dentistry

by Life Dentistry

Life Dentistry is a new 6-operatory, 2,300- square-foot dental clinic located in southeast Edmonton. The partnership of Dr. Brett Shkopich and Dr. Saud Ahmad included a vision that was dynamic in colour with timeless architectural features for their first clinic…

September 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients: Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1…

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…

July 31, 2020 Feature Oral Health OfficeOverall Health

Caring for Your Back in Dentistry

by Jaime Robertson, RDH, Manager, Regulatory Compliance, dentalcorp

Whether you’re a dentist, dental hygienist or assistant, you work in a fabulous profession! Dental professionals take care of people for a living, our industry is relatively recession-proof and the dental field enjoys a well-deserved prestige. While clinical practice can…

July 31, 2020 Feature Oral Health OfficePractice management

Implementation of IPAC Standards Through Best Practices During COVID-19 Pandemic

by Joan Hutchings RN, CPN, BA, MSc, MPA

Infection prevention and control (IPAC) has never been discussed or read about more until now. The pandemic, caused by COVID-19, is having a devastating impact on our world. Will you and your staff carry on business as usual when you…

July 31, 2020 Feature Oral Health OfficePractice management

Breaking Up is Hard to Do: Ending the Employment Relationship

by Amber Weber & David Harris, Prosperident

No employment relationship lasts forever. Sometimes, employees leave of their own volition. People find other jobs, retire, or pass away. At other times, the employee is fired because they are incompetent, unmotivated or a thief. There can be sizeable financial…

July 31, 2020 Feature Oral Health OfficePractice management

Dentistry is Back! RE-flect and RE-learn to RE-build

by Lisa Philp RDH, Chief Visionary Officer and founder of TGNA

Dentistry is finally back after a historical and unprecedented shutdown due to the COVID-19 pandemic. Transitions Group, whose mission was to remain open as an essential service to support dentistry through this pandemic, lived it for 100 days and nights…

July 31, 2020 Feature Office designOral Health OfficePractice management

Office Space: Floss Dentistry

by Floss Dentistry

The first new dental clinic build for Dr. Nathaniel Wong, Floss Dentistry, is an extension of his passion for his craft, the ongoing technological advances in dentistry fused with high design. Located in the new community of Chappelle in Southwest…

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.…