View Print Edition
View Digital Edition
View Digital Edition
Topic
Marketing strategies
Guide To Making A Dental Practice Brochure
by Ronita MohanThe digital sphere has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a…
Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice
by Naren Arulrajah, Ekwa MarketingMaybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing…
Marketing In A Digital World
by Oral HealthSophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Paid Harnessing The Power Of A Website For Your Practice
by Sophie Cameron, Director of Marketing at dentalcorpIn today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making…
How To Use Your Dental Website Landing Pages Effectively To Build Client Loyalty
by Naren Arulrajah, CEO of Ekwa MarketingThe importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad…
The Power Of Aesthetics In Promoting Oral Health
by Rachael StrausDisclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental…
The Modern Dental Revolution
by Dr. George Freedman, DDS, DiplABAD, FAACD, FIADFEThe July edition of Oral Health regularly highlights new products, new techniques, and new technologies. These are the innovations that improve our patients’ oral and general health, and make clinical dentistry better, faster, and easier. Inventive approaches make the practice…
How to Accelerate the Transition as a New Practice Owner
by Dr. Kyle Hornby, Danube Dental ClinicAlmost seven years ago, I graduated from dental school and began my hunt for a job as an associate dentist. After working at a number of different clinics and developing fundamental clinical skills, I decided to purchase an established dental…
7 Sure-Fire Tips To Convert Dental Prospects Into Patients
by Grace ClarkMost dental practices don’t dedicate enough and appropriate efforts on converting their prospects into patients. Dentists spend thousands on revamping their practices but rarely have a proper plan in place to convert the prospects into patients. These seven super tips…
Dental Marketing Essentials: 3 Tips When Responding To Patient’s Negative Feedback
by Jared Jost, PatientPopKeeping patients satisfied and loyal is critical to the operation of any practice and should be at the center of your dental marketing strategy. It’s just common sense: A satisfied patient is more likely to consistently return for care and,…
How to Benefit from Podcasts for Your Dental Practice Marketing?
by Naren Arulrajah, Ekwa MarketingThe World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no…
Top 10 Effective Ways to Promote the Dental Practice
by Dan Ray, DentalkindDental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice…
How Marketing Can Save Your Clinic in 2019
by Alex Zlatin, Maxim Software SystemsIn the past, we had product-centric companies and then they shifted to being customer-centric, now today the most successful companies are moving towards being purpose-centric. This means that all aspects of the business, whether it’s marketing, service, R&D, sales, IT,…
5 Important Steps to Improve New Patient Experience
by Henry Taylor, Superior SmilesThe patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental…
Dental Marketing Myths You Should Ignore
by Dr. Megan Peterson BoyleTo say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their…
Dental Marketing Trends You Should Try in 2019
by Dr. Megan Peterson Boyle2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…
5 Content Marketing Trends for Dentists in 2019
by Ekwa Marketing
Boost Your Social Media Results
by Rita ZamoraWhether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I mean, get more likes or followers, expand your visibility, increase interaction, and of course attract…