Oral Health Group

Topic
Marketing strategies

September 16, 2019 News BlogsMarketing strategies

Guide To Making A Dental Practice Brochure

by Ronita Mohan

The ​digital sphere​ has become the focus for marketing across industries, especially over the last few years. However, marketing brochures continue to have their own place, especially in the real estate and medical sectors. For dentists with private practices, a

September 9, 2019 News BlogsMarketing strategiesPractice managementSocial media

Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice

by Naren Arulrajah, Ekwa Marketing

Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing

August 29, 2019 Video Dental VideoMarketing strategiesOral Health OfficeSearch engineSocial mediaWebsites

Marketing In A Digital World

by Oral Health

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

August 1, 2019 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Paid Harnessing The Power Of A Website For Your Practice

by Sophie Cameron, Director of Marketing at dentalcorp

In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making

August 1, 2019 Feature Marketing strategiesOral Health OfficePractice managementWebsites

How To Use Your Dental Website Landing Pages Effectively To Build Client Loyalty

by Naren Arulrajah, CEO of Ekwa Marketing

The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad

July 29, 2019 News BlogsCosmetic / AestheticDental HygieneMarketing strategies

The Power Of Aesthetics In Promoting Oral Health

by Rachael Straus

Disclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental

July 2, 2019 Feature Dental OfficeDental TechnologyEditorialGeneral DentistryMarketing strategiesOral HealthProduct ReportTechnology

The Modern Dental Revolution

by Dr. George Freedman, DDS, DiplABAD, FAACD, FIADFE

The July edition of Oral Health regularly highlights new products, new techniques, and new technologies. These are the innovations that improve our patients’ oral and general health, and make clinical dentistry better, faster, and easier. Inventive approaches make the practice

March 31, 2019 Feature Marketing strategiesOral Health OfficePractice management

How to Accelerate the Transition as a New Practice Owner

by Dr. Kyle Hornby, Danube Dental Clinic

Almost seven years ago, I graduated from dental school and began my hunt for a job as an associate dentist. After working at a number of different clinics and developing fundamental clinical skills, I decided to purchase an established dental

March 31, 2019 Feature Dental TeamMarketing strategiesOral Health OfficePractice management

7 Sure-Fire Tips To Convert Dental Prospects Into Patients

by Grace Clark

Most dental practices don’t dedicate enough and appropriate efforts on converting their prospects into patients. Dentists spend thousands on revamping their practices but rarely have a proper plan in place to convert the prospects into patients. These seven super tips

March 31, 2019 Feature Marketing strategiesOral Health OfficePractice management

Dental Marketing Essentials: 3 Tips When Responding To Patient’s Negative Feedback

by Jared Jost, PatientPop

Keeping patients satisfied and loyal is critical to the operation of any practice and should be at the center of your dental marketing strategy. It’s just common sense: A satisfied patient is more likely to consistently return for care and,

March 14, 2019 News BlogsMarketing strategies

How to Benefit from Podcasts for Your Dental Practice Marketing?

by Naren Arulrajah, Ekwa Marketing

The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no

March 11, 2019 News BlogsMarketing strategiesSearch engineSocial mediaWebsites

Top 10 Effective Ways to Promote the Dental Practice

by Dan Ray, Dentalkind

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice

March 1, 2019 Feature Marketing strategiesOral Health OfficePractice Operations

How Marketing Can Save Your Clinic in 2019

by Alex Zlatin, Maxim Software Systems

In the past, we had product-centric companies and then they shifted to being customer-centric, now today the most successful companies are moving towards being purpose-centric. This means that all aspects of the business, whether it’s marketing, service, R&D, sales, IT,

February 25, 2019 News BlogsMarketing strategiesPatient education

5 Important Steps to Improve New Patient Experience

by Henry Taylor, Superior Smiles

The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental

February 11, 2019 News BlogsMarketing strategies

Dental Marketing Myths You Should Ignore

by Dr. Megan Peterson Boyle

To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their

January 14, 2019 News BlogsMarketing strategiesSocial mediaWebsites

Dental Marketing Trends You Should Try in 2019

by Dr. Megan Peterson Boyle

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading

January 7, 2019 News BlogsMarketing strategies

5 Content Marketing Trends for Dentists in 2019

by Ekwa Marketing
January 3, 2019 Feature Marketing strategiesOral Health OfficeSocial media

Boost Your Social Media Results

by Rita Zamora

Whether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I mean, get more likes or followers, expand your visibility, increase interaction, and of course attract

December 10, 2018 News BlogsMarketing strategiesPatient education

Two Proven Marketing Ideas for Your Dental Practice

by Ekwa Marketing
November 19, 2018 News BlogsMarketing strategies

Press Visibility for Your Practice

by Ekwa Marketing