Topic
Marketing strategies

August 12, 2020 News BlogsMarketing strategiesPractice management

Do You Need to Adjust Your Dental Marketing Strategy?

by Naren Arulrajah, Ekwa Marketing

Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices…

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.…

July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for…

July 15, 2020 News BlogsCommunity outreachMarketing strategiesWebsites

Create an Effective Dental Blog to Build Repeat Audience

by Ekwa Marketing

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

July 1, 2020 News BlogsCommunity outreachMarketing strategiesPractice Management

How to Improve Dental Patient Experience with Text Message Marketing

by Alexa Lemzy, TextMagic

SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring…

June 22, 2020 News BlogsMarketing strategies

Steer Clear of These Dental Marketing Mistakes

by Shawn Byrne, My Digital Dentistry

Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and…

June 10, 2020 News BlogsMarketing strategiesSocial media

Employ the Power of Social Media for Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During…

May 29, 2020 Feature Marketing strategiesOral Health OfficePractice Management

Crafting Opportunities in a Post-COVID-19 World

by Dr. Angela Mulrooney

No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe…

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you…

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not…

April 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients – Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 201 percent is…

March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’…

March 9, 2020 News BlogsMarketing strategies

Simple Strategies to Increase Patient Referrals

by Naren Arulrajah, Ekwa Marketing

Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy…

March 4, 2020 News BlogsMarketing strategiesSocial media

How To Boost Your Dental Instagram From Zero To Hero

by Ashley Halsey

Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and…

February 28, 2020 Feature Customer serviceMarketing strategiesOral Health OfficePractice Management

Increasing Your Dental Marketing ROI

by Naren Arulrajah, Ekwa Marketing

How effective is your current marketing strategy? Surprisingly, many dentists can’t answer that question, or at least not with any confidence. If you are getting enough new patients, you might say it is working. Of course, you would probably like…

February 12, 2020 News BlogsMarketing strategiesWebsites

The Dos and Don’ts of Dental Advertising on Google

by JJ Workman, PatientPop

Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence…

February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It…

February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to…

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the…