Oral Health Group

Topic
Marketing strategies

Web Stories
December 2, 2022 Feature Marketing strategiesPractice managementWebsites

How to Use Web Stories to Boost Your Practice

by Naren Arulrajah, Ekwa Marketing

You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively

Marketing Plan
November 14, 2022 News BlogsMarketing strategiesPractice management

Gain a Competitive Edge with a Sound Marketing Plan

by Naren Arulrajah, Ekwa Marketing

Did you know that Canada’s dental market is forecast to grow to US$ 16.61 billion in 2026? The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 percent from

attracting patients
November 4, 2022 Feature Marketing strategiesOral Health OfficePractice management

Attracting and Retaining Patients – Key to Dental Practice Growth

by Naren Arulrajah, Ekwa Marketing

If you want the phone to ring more often in your dental office, your waiting room to be full, and your treatment chair occupied all the time, you are not alone. This is precisely what every dentist wants. However, if

October 26, 2022 News BlogsMarketing strategiesPractice management

Blueprint To Getting More Calls For Your Dental Business

by Maham

If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies.

October 24, 2022 News BlogsMarketing strategiesPractice management

Top 3 Dental Market Trends You Need to Know in 2022

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

press release
September 30, 2022 Feature Marketing strategiesOral Health OfficePractice management

How (and When) to Write a Press Release for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media has a much greater influence on lead conversion than other brand exposure, potentially leading to

September 19, 2022 News BlogsMarketing strategiesPractice management

Email Marketing in 2022

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Word of Mouth
September 12, 2022 Feature Marketing strategiesOHGdata

Word of Mouth Stays On Top

by Oral Health

With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, all of the marketing advice shared through Oral Health’s blog and Oral Health Office is

digital marketing
September 12, 2022 News BlogsMarketing strategiesPractice management

Six Things Dentists Get Wrong About Digital Marketing

by Naren Arulrajah, Ekwa Marketing

Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some

dental brand
September 2, 2022 Feature Marketing strategiesOral Health OfficePractice management

Branding Basics: Why Create a Dental Brand Guide (and How to Do it)

by Naren Arulrajah, Ekwa Marketing

You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define

August 22, 2022 News BlogsMarketing strategiesPractice managementWebsites

How To Write A Dental Blog and Make It Rank On Google

by James Baxter

Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online

August 8, 2022 News BlogsMarketing strategiesPractice managementWebsites

Is Your Dental Content Marketing Failing? This Could be the Reason

by Naren Arulrajah, Ekwa Marketing

One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not

July 27, 2022 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Set SMART Goals for Your Dental Marketing

by Naren Arulrajah, Ekwa Marketing

“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental

SOCIAL MEDIA
July 11, 2022 News BlogsMarketing strategiesPractice managementSocial media

Step by Step: How to Conduct a Social Media Audit for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and

content calendar
June 30, 2022 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Does Your Dental Marketing Team Need a Social Media Content Calendar?

by Naren Arulrajah, Ekwa Marketing

At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It

Dental Marketing
June 13, 2022 News BlogsMarketing strategiesPractice managementSocial media

Don’t Be So Serious: Tips for Using Humour in Dental Marketing

by Naren Arulrajah, Ekwa Marketing

Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a

Instagram Strategy
June 3, 2022 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Optimizing Your Instagram Strategy

by Naren Arulrajah, Ekwa Marketing

Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram

May 30, 2022 News BlogsMarketing strategiesWebsites

How Can You Build Good Quality Links for Your Dentist Site?

by Lucia Patterson

We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of

May 16, 2022 News BlogsMarketing strategiesSocial media

What is a Good Social Engagement Rate in 2022?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Google
April 29, 2022 Feature Marketing strategiesOral Health OfficePractice managementWebsites

What’s New With Google? How Recent and Planned Updates Impact Dental Marketing.

by Naren Arulrajah, Ekwa Marketing

The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of