Oral Health Group

Topic
Marketing strategies

New Website
November 8, 2021 News BlogsMarketing strategiesPractice managementWebsites

Quality Takes Time: Corners You Should Never Cut When Launching a New Website

by Naren Arulrajah, Ekwa Marketing

You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims

website content
October 27, 2021 News BlogsMarketing strategiesPractice management

How to Choose Catchy Content for Your Website

by Lidia S. Hovhan

According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested

October 15, 2021 Feature Dental StudentsMarketing strategiesNew dentistsNew gradsSocial media

Is It All Instaworthy?

by Irene Iancu, BSc, RDH, CDTP

Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! You’re about to graduate during a global pandemic, and as you patiently await the ink

October 13, 2021 News BlogsMarketing strategiesPractice management

3 Great Examples of Dental Business Newsletters

by Roman Shvydun

Do you run a dental practice and wish to promote it with newsletters?  No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But

Content Marketing
October 1, 2021 Feature Marketing strategiesOral Health OfficePractice Management

Guide to Content Marketing

by Naren Arulrajah, Ekwa Marketing

In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content

September 27, 2021 News BlogsMarketing strategiesPractice management

The ABC’s of Marketing to Gen Z

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Email Marketing
September 13, 2021 News BlogsMarketing strategiesPractice management

Everything About Email Marketing for Dentists

by James Baxter

Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their

September 2, 2021 Feature Marketing strategiesOral Health OfficePractice management

Understanding and Optimizing the Dental Marketing Funnel

by Naren Arulrajah, Ekwa Marketing

Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and

marketing
August 23, 2021 News BlogsMarketing strategiesPractice managementSocial networking

Is Your Marketing Ready for the “Next Normal”?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

Video Marketing
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

A Lighthouse report in Chrome DevTools (Photo: Google)
July 19, 2021 News BlogsMarketing strategiesSearch engineWebsites

How to Assess Your Dental Website Quality with Google Lighthouse

by Naren Arulrajah, Ekwa Marketing

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized

social media
July 14, 2021 News BlogsMarketing strategiesSocial mediaSocial networking

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

by Shawn Byrne, My Digital Dentistry

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.

July 9, 2021 Feature Marketing strategiesOral HealthPractice management

Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course

by Lou Shuman, DMD, CAGS, CEO

It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where

SWOT Analysis
June 30, 2021 News BlogsCommunity outreachMarketing strategiesPractice managementSocial media

Why Complete a SWOT Analysis for My Dental Practice?

by Beau Peters

The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good

June 28, 2021 News BlogsMarketing strategiesPractice managementWebsites

Using Video to Put a Human Face on Your Digital Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

website content
June 23, 2021 News BlogsMarketing strategiesWebsites

What Type of Content Should Your Dental Website Feature?

by Christie Simon

You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear

SEO Tips for Holistic Dental Practices
June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What

May 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Social Media Success in the Age of COVID-19

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!