Oral Health Group

Topic
Marketing strategies

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

A Lighthouse report in Chrome DevTools (Photo: Google)
July 19, 2021 News BlogsMarketing strategiesSearch engineWebsites

How to Assess Your Dental Website Quality with Google Lighthouse

by Naren Arulrajah, Ekwa Marketing

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized

social media
July 14, 2021 News BlogsMarketing strategiesSocial mediaSocial networking

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

by Shawn Byrne, My Digital Dentistry

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.

July 9, 2021 Feature Marketing strategiesOral HealthPractice management

Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course

by Lou Shuman, DMD, CAGS, CEO

It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where

SWOT Analysis
June 30, 2021 News BlogsCommunity outreachMarketing strategiesPractice managementSocial media

Why Complete a SWOT Analysis for My Dental Practice?

by Beau Peters

The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good

June 28, 2021 News BlogsMarketing strategiesPractice managementWebsites

Using Video to Put a Human Face on Your Digital Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

website content
June 23, 2021 News BlogsMarketing strategiesWebsites

What Type of Content Should Your Dental Website Feature?

by Christie Simon

You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear

SEO Tips for Holistic Dental Practices
June 4, 2021 Feature Marketing strategiesOral Health OfficePractice managementSearch engineWebsites

SEO Tips for Holistic Dental Practices

by Naren Arulrajah, Ekwa Marketing

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What

May 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Social Media Success in the Age of COVID-19

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Attracting New Patients to Your Dental Practice
May 17, 2021 News BlogsMarketing strategiesNew dentistsPractice managementWebsites

Attracting New Patients to Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at

April 21, 2021 News BlogsMarketing strategiesPractice managementWebsites

A Quick Guide to Creating Interactive Dental Content

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Voice Search
April 14, 2021 News BlogsMarketing strategiesPractice managementWebsites

Keeping Up with Google: Is Your Dental Website Ready for Voice and Visual Search?

by Naren Arulrajah, Ekwa Marketing

If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself.

Creative Marketing
April 1, 2021 Feature Marketing strategiesOral Health OfficePractice management

Creative Marketing to Expand Your Practice

by Janice Wheeler, The Art Of Management Inc.

This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against

March 17, 2021 News BlogsMarketing strategiesWebsites

How to Get a Healthy E-A-T Score for Your Dental Website

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Strategies to Improve Dental Patient Retention
March 10, 2021 News BlogsMarketing strategiesPractice management

Strategies to Improve Dental Patient Retention

by Naren Arulrajah, Ekwa Marketing

According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing.

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles

Website Traffic
February 26, 2021 Feature Marketing strategiesOral Health OfficePractice ManagementWebsites

The World is in a State of Flux. Is Your Website Traffic, Too?

by Naren Arulrajah, Ekwa Marketing

As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet

Content Marketing
February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to

February 17, 2021 News BlogsMarketing strategiesPractice managementWebsites

Prepare Your Dental Website for Google’s Updated Ranking Factors in 2021

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you