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If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself.…
This past year has been the true test for many practices as to their efficiency, organization and marketing skills. Most survived. Many survived well. Some are still working on it. What is the biggest secret to flourishing and prospering against…
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According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing.…
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles…
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet…
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to…
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…
Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining…
Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to…
As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding…
3/3 New Owner Pocketbook – A Three Part Series Some people will tell you that the recent and unprecedented pandemic has irreparably altered your ability to be financed for the undertaking of building a new practice. They are right that…
Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to…
As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season…
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article…
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