You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively…
Did you know that Canada’s dental market is forecast to grow to US$ 16.61 billion in 2026? The Canada Dental Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026) report indicates a Compound Annual Growth Rate (CAGR) of 2.41 percent from…
If you want the phone to ring more often in your dental office, your waiting room to be full, and your treatment chair occupied all the time, you are not alone. This is precisely what every dentist wants. However, if…
If you’re not getting enough calls for your dental business, it’s time to take a step back and re-evaluate your marketing strategy. There are several strategies that can be used to attract more callers, like hiring dental digital marketing companies.…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Earned media, particularly mentions in the news, is probably the best brand exposure that your dental practice can get. Research has shown that earned media has a much greater influence on lead conversion than other brand exposure, potentially leading to…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
With so much of a recent focus on digital marketing, it’s important to remember how vital word-of-mouth marketing is for your dental practice. Of course, all of the marketing advice shared through Oral Health’s blog and Oral Health Office is…
Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some…
You may have a niche market, but there is an equal chance that a half dozen other offices in the neighbourhood offer the same dental services. Either way, your practice is unique. That is because your services do not define…
Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online…
One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not…
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental…
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and…
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It…
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a…
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram…
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of…
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