MENU
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to…
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…
I was reluctant to join Instagram (also called IG or Insta). I thought I was too old, too busy and that it wouldn’t add any value to my life. I expected it to be a platform where people show off…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice…
Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental…
During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to…
With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…
Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…
Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…
This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…
Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping…
As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant…
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…
Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During…
What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you…
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not…
Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’…
We use cookies to make your website experience better. By accepting this notice and continuing to browse our website you confirm you accept our Terms of Use & Privacy Policy.
read more >>