Topic
Social media

February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to…

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…

January 29, 2021 Feature ElearningOral Health OfficePractice managementSocial media

Why You Should Join Instagram

by Dr. Sanjukta Mohanta

I was reluctant to join Instagram (also called IG or Insta). I thought I was too old, too busy and that it wouldn’t add any value to my life. I expected it to be a platform where people show off…

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 11, 2020 News BlogsMarketing strategiesSocial media

What Social Networks Should Your Dental Practice Use?

by Naren Arulrajah, Ekwa Marketing

There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice…

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental…

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how…

October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.…

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,…

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative…

August 26, 2020 News BlogsPractice managementSocial media

Dentists and Social Media

by Dr. Robert Berry

Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping…

July 20, 2020 News BlogsSocial mediaSocial networking

How to Build an Organic Dental Community on LinkedIn

by Aditya Sharma, Co-Founder, Hiration, Inc.

As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant…

June 10, 2020 News BlogsMarketing strategiesSocial media

Employ the Power of Social Media for Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During…

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you…

April 27, 2020 News BlogsSocial mediaWebsites

Showcase Your Dental Videos on Multiple Social Networks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not…

March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’…