Topic
Social media

How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid

There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have…

7 Simple Ways To Increase Online Dental Inquiries

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is…

Are You Being Strategic With Social Media?

In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin…

MICRO- Managed TO MICRO- Influencer

Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring…

What Is The Google 3-Pack, And How Can Your Dental Practice Get There?

How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby,…

Clicks To Bricks: A Social Media Strategy For Your Practice

Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone…

Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice

Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing…

Marketing In A Digital World

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

Platforms To Use For Connecting With Potential And Existing Clients

Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing…

Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?

Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work…

Running A Successful Dental Implants Campaign On Facebook

Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity…

Top 5 Social Media Content Ideas For Your Dental Office

Social media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current…

Why Your Social Media Matters And How To Make The Most Of It

Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that…

Be On Social Media Or Don’t. Just Decide.

Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on…

Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice

The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…

Create a Successful Dental YouTube Marketing Campaign

Ways To Effectively Communicate With Your Potential Patients Online

People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply…

Top 10 Effective Ways to Promote the Dental Practice

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice…

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research…

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…