At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It…
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a…
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than…
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their…
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where…
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do you want that? You don’t even like pineapples.” She said, “I saw on TikTok that…
Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including dental and oral hygiene. Unfortunately, as trendy and popular as these videos are among Gen-Zers,…
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! You’re about to graduate during a global pandemic, and as you patiently await the ink…
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients. Subscribe to Oral Health’s weekly e-newsletter to have the…
TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and,…
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!…
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.…
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options…
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good…
As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs…
View Print Edition
View Digital Edition
View Special Edition