Networking within the dental industry while in your program and/or early in associateship dramatically affects your career trajectory. A common misnomer perspective of young dentists is to complete your program, accept a job, and live happily ever after. Unfortunately, for most of you it won’t be that easy. Problems at the start of your career can be affected by “who you know,” such as:
- Where do I work in Canada?
- How do you find a job after passing the board exams?
a. Who should I work for?
b. What should I be looking for? - Which professionals do I need and when (financial advisor, lawyer, accountant)?
- What shouldn’t I do?
In the most simplistic terms, networking creates opportunities. Most industry insights cannot be found via Google or social media; they are shared through the experiences of network contacts. We often share this advice with dental students, “It is never too early to network. Start networking before you need it.” This may be with other students, general dentists, specialists, or industry professionals.
A common question we get asked is, “How do I network?” There are two avenues to networking in the dental industry: in real life and digitally.
Networking IRL is not just limited to dental conferences; it can be done through connecting with individuals on a 1-on-1 basis, lunch and learns, social events via associations or groups or even impromptu while you’re out of the house. Networking IRL is arguably more complex and requires more skill than while behind the comfort of your phone or laptop. It requires time commitment, social skills, and self-awareness. While there is a higher potential for a closer and more genuine connection, there is a risk that you may damage your reputation if not done correctly. That being said, when networking IRL, follow these rules:
Rules of Networking IRL
- Do not dismiss anyone who is unimportant.
a. It may not be them; it may not be right now. The Canadian dental industry is small, and creating any relationship may be helpful in the future. - 7-38-55
a) A concept developed by psychology professor Alberta Mehrabian at the University of California in 1971, spoken words convey 7% of meaning, voice tonality symbolizes 38%, and body language conveys 55%. - Reputation takes years to establish and seconds to ruin.
a) Be self-aware of what you’re saying, who you are saying it to, what you’re doing, who is present, and how your audience’s five senses perceive you.
b) Worst case scenario would be you’re intoxicated, swearing, in sweatpants, and haven’t showered in days… At a black-tie event at the largest dental conference in Canada, in front of your conservative future employer, in front of their spouse and colleagues.
Networking in 2023 cannot be discussed without mentioning digital networking. This includes digital communication (text, email) and social media. This method has incredible upside as regional differences are not seen as disadvantageous. For example, a 2nd year student attending University of Melbourne can connect with a dentist in Canada about a shadowing position during break. Although the opportunity exists within digital networking, there is some confusion on “how” as a dental professional.
Tips on Digital Networking
- Scrub your online profile.
a. Although we understand and celebrate everyone’s individual uniqueness and ability to express themselves, be aware that your online profile is your digital first impression with anyone you connect with. - Do your research.
a. Before sending an email or message, take the time to learn more about the individual you are messaging.
Mention a conference they were recently at or a mutual colleague.
b. Ask a question unique to the individual. - Stay in touch.
a. After connecting with someone new, ensure you stay in touch with them. This could be as simple as wishing them “Happy Holidays”, or reaching out to see if they will be at an event and setting up a coffee chat.
In today’s landscape of dentistry, where clinical knowledge and innovation are top of mind for all professionals, the significance of networking cannot be overstated. It has become clear that establishing and preserving relationships is essential to success. Networking isn’t merely a social exercise but a strategic investment in one’s career. Engaging with peers, mentors, and industry leaders opens doors to new opportunities, fosters collaboration, and provides a platform for exchanging insights.
In a field where knowledge and inspiration are vital, networking is a catalyst that propels dentists beyond their careers and into a thriving community where shared expertise advances the field.
About the Authors:
Richard Lochhead, CIM, Portfolio Manager/Senior Wealth Advisor, Renn Financial Group and Joshua Fernando, Partner, Insurance, Renn Financial Group, leverage their experience and expertise to offer real opinions, practical explanations and unmatched service on financial strategies concerning Canadian dentists. Richard is a portfolio manager, car enthusiast and soccer fanatic. Joshua is an insurance expert and a former Canadian reality TV show contestant. Together they make up Renn Financial Group, a Canadian-based independent brokerage specializing in insurance, tax, and wealth.