Oral-B Power Toothbrushes to Receive ADA Seal of Acceptance

The American Dental Association (ADA) today announced that five series of the Oral-B Oscillating-Rotating-Pulsating Power Toothbrush are the only power toothbrushes to receive the ADA Seal of Acceptance.

The ADA Council on Scientific Affairs in August accepted the power toothbrushes based on the finding that the products are safe and effective in removing plaque and helping to prevent and reduce gingivitis when used according to the manufacturer’s instructions.

The power toothbrush category was updated earlier this year with new requirements and guidelines focusing on rigorous, reproducible and valid data, according to John Dmytryk, D.M.D., Ph.D., chair of the Council on Scientific Affairs Seal subcommittee.

This means when dentists recommend a power toothbrush that has earned the ADA Seal to their patients, both parties can be assured that the device will be a safe and effective component of daily oral hygiene,” said Dr. Dmytryk.

To earn the Seal, the products’ manufacturer, Procter & Gamble, had to pass ADA Laboratory tests and meet ADA and American National Standards Institute-approved dental standards. The company also submitted studies proving clinical safety and efficacy.

The models accepted include Oral-B Pro CrossAction 1000, 1500; Oral-B Professional Care 2000; Oral-B Pro 3D White 3000; Oral-B Pro SmartSeries 5000, 6000, 7000; and the Oral-B Pro Genius 8000.

Earning ADA’s third party validation further proves the effectiveness of Oral-B power toothbrushes which protect and enhance users’ oral health daily,” said Marchoe Northern, brand director of oral care at Procter & Gamble. “We know consumers are faced with many options at the shelf, and the coveted ADA Seal will help them feel even more confident about choosing Oral-B power toothbrushes.”

For more information about the ADA Seal program, visit ADA.org/Seal. For more information on brushing your teeth, visit MouthHealthy.org.

About the American Dental Association
The not-for-profit ADA is the nation’s largest dental association, representing more than 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA’s flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website MouthHealthy.org.

About Oral-B

Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B® manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets. Click here to buy now.

About Procter & Gamble 
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.