Evidence based marketing – Office centric APP for your website

Trends come from sifting data and watching how processes evolve.

The following addresses Facebook Places, Gowalia and Foursquare, all of which relate to location based mobile check in services. Ask yourself the obvious, will this impact on you in the next year, 3, 5 re; your practice growth.

Facebook Places

Image by Anthony Quintano via Flickr

Almost one in five smartphone owners use check-in services such as Facebook Places, Foursquare and Gowalla on their mobile device in the US said market researcher comScore in a recent study on mobile check-in services.

“Although still in their relative infancy,location-based mobile check-in services are seeing rather impressive adoption among smartphone users,” said Mark Donovan, comScore senior vice president of mobile.  

Three out of every four check-ins recorded in March 2011 came from a smartphone. 

12.7 million people, or 17.6 percent of the entire smartphone population in the US, checked in using their mobile device during the month.

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