November 25, 2019
by Naren Arulrajah, Ekwa Marketing
Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up with the times, transitioning to a mobile-first ranking system.
Just a few years ago, you could get an edge on the competition simply by having a mobile friendly website. However, the rapid change in user behavior coupled with Google’s mobile-first indexing propelled sweeping changes in web design standards. Today, virtually every website is deemed mobile friendly.
Redefining mobile friendly
You might think the mobile revolution has completed, and the opportunity to get ahead of the trend has passed. In reality, it is just beginning – but we need to re-think the way we view mobile friendliness.
Traditionally, a “mobile friendly” website is defined as one that displays and functions correctly on smartphones, tablets, and other small screens. Essentially, the optimization conversation has traditionally revolved around mobile device friendly designs. Technical performance is extremely important, but you aren’t marketing to devices. To take your website to the next level, it needs to be mobile user friendly. In website design lingo, this means a renewed focus on UX (user experience).
Mobile UX tips
Your website might be perfectly functional on a mobile device, but is it easy to use? The first step to answering this is to try and put yourself in a potential patient’s place. Load your site on a mobile device, and imagine you’ve never seen it before. Can you find your way around, read the text, and easily locate important information and features? Does it look nice? You can also ask friends and family for feedback. Any problems that “jump out” at first glance should be priority.
Beyond the above non-scientific analysis, what UX issues should you look for?
Your website probably meets the technical requirements for mobile functionality, but that doesn’t guarantee it is appealing to the user. For a high-converting mobile site, make it attractive, useful, and simple on every device.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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