As the world evolves, so does dentistry. What were the most important aspects of running a successful practice years ago may have changed. Let’s do a check-in and look at the top three things that make a dental practice successful now, according to practising dentists.
Good patient follow-up: Of course, you need patients to show up for their first appointments. But what’s even more important is to make sure they keep coming back. Review your current systems to ensure they are optimized for scheduling future appointments. There are many different software available, so do your research and get the input of the team on what they believe will make scheduling appointments the most effective.
Outstanding administrative staff: Make sure you’re bringing on team members that make great first impressions. Not only do these staff members have to be friendly, but they must deliver on the work too. Ensure your staff is highly organized so they can juggle many different tasks, such as scheduling, updating records, resolving insurance issues and more.
Outstanding hygiene staff: This ranked as the top success factor among the most profitable dentists that responded to our survey, proving how important hygienists are for a successful practice. Hygienists spend the most chair time with patients, so next time you hire a new hygienist to the team, prioritize taking the time with your hiring process to find the best candidates possible because having amazing hygienists can truly amplify your practice.
As seen in the print issue of Oral Health October 2023
*In October and November 2022 Bramm Research, a third-party independent research house, con-ducted an online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf of Oral Health. Survey invitations went out to a contact list of approximately 9,000 readers and there were 251 completions, for a response rate of 2.8. With a total sample of 251, the margin of error is plus or minus 6.0 percentage points at the 95 percent confidence level. If, for example, 50% of the sample indicated that agreed with a statement, then we can be reasonably sure (19 times out of 20) of an accuracy within +/- 6.0%. This means that a total census would reveal an answer of not less than 44.0% and not more than 56.0%.
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