Now entering its second decade, the Cellerant Best of Class Technology Awards are getting their own upgrade. The awards’ sponsor, Cellerant Consulting Group, has introduced an additional process for dental companies to nominate their innovative products and services for consideration.
Created in 2009 by Dr. Lou Shuman, the Cellerant Best of Class Technology Awards recognize and honor products and services that lead the way in dentistry. “Staying abreast of technology is a significant undertaking and an important responsibility,” says Dr. Shuman. “The Best of Class now occupies a unique and highly visible role in the dental community as an unbiased guide for important practice purchase decisions. Adding the open submission process to our existing year-round panel research will ensure that the Best of Class deliberations remain comprehensive.”
The awards process is currently based on the year-long research and evaluation efforts of its panel of dental technology experts. For the 2019 award, dental industry manufacturers and service providers can now nominate their technologies for consideration at www.cellerantconsulting.com. The simple process involves completing the Best of Class submission form online.
“With new technologies coming at a faster pace than ever, the open submission process assures that our panel will have maximum exposure to the most innovative products in dentistry,” said Dr. John Flucke.
For this year, the submission window will be open from November 2018 through February 1, 2019. The Best of Class panel members — Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Maragliano-Muniz, Dr. Chris Salierno, and Dr. Lou Shuman — have been evaluating technologies throughout the award year and will be voting at the 2019 Chicago Midwinter Meeting. In the fall, the winning technologies will be on display at the American Dental Association Annual Meeting. They are then recognized at an official VIP reception and awards ceremony.
About the Cellerant Best of Class Technology Awards
The Best of Class Technology Awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the Best of Class message reaches the community of 150,000 dentists through multiple touch points — both print and online — educating them about the products. Honoree participation in the Technology Expo at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel.
About Cellerant Consulting Group
Founded and led by CEO Lou Shuman, DMD, CAGS, Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, lead generation and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network.