July 19, 2019
by Drug Store News
Colgate and YouTube star Ryan of Ryan’s World have joined forces with Pocket.watch on a new collection of oral care products for children.
The collection, designed by Ryan in conjunction with the oral care company, consists of a powered toothbrush, toothpaste and mouthwash.
“We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring,” Bill Van de Graaf, vice president of marketing for North America at Colgate-Palmolive, said. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to kids oral care through products created by Ryan – a friend they trust!”