Health Canada Rolled Out $766,000 Emergency Ad Campaign to Combat Youth Vaping

Health Canada jumpstarted an emergency advertising campaign worth $766,000 during the federal election in reaction to buzz around highly publicized vaping illnesses and a spike in the amount of young people in the country who were vaping.

Documents obtained using the federal access to information system show that deputy health minister Stephen Lucas gave the final go-ahead for the department’s public affairs and controlled substances branches to take the lead on a two-pronged social media ad campaign to warn young people of the dangers of vaping.

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