Technavio analysts forecast the global mouthwash market to grow at a CAGR of 4.59% during the forecast period, according to their latest report.
The research study covers the present scenario and growth prospects of the global mouthwash market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail outlets.
The global mouthwash market is highly concentrated among few major players, including Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble (P&G). With the rising competition, vendors are bringing in innovative products to meet changing consumer demands and to increase their customer base.
“Vendors are targeting customers in the Middle Eastern countries like Saudi Arabia and UAE with their portfolio of alcohol-free mouthwashes since alcohol consumption is prohibited in the existing culture. Also, people with dry mouth, diabetes, or systemic diseases such as Sjogren’s syndrome, or those who are undergoing radiation therapies might benefit from using alcohol-free mouthwashes,” says Poonam Saini, a lead analyst at Technavio, specializing in research on retail goods and services.
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