Oral Health Group

Oral Science Accelerates Plans for U.S. Retail Expansion After Fruitful ECRM Conference

June 29, 2020
by Oral Science, Cision

Dental health innovator, Oral Science is looking to further their retail expansion into the United States following a successful round of interviews at last month’s ECRM conference. The Efficient Collaborative Retail Marketing (ECRM) Conference enables both established and up-and-coming brands to meet with retailers from across the country and showcase their products, hoping to form mutually beneficial partnerships.

May’s program, Healthy Living/Vitamin, and Nutrition, involved a new meeting format for this industry famous conference as social distancing protocol moved the entire event to online platforms. ECRM, which is normally a face-to-face networking convention, took place in a virtual setting, thanks to video meeting technology.

While participants of May’s conference were glad to find a safe workaround, the format undoubtedly created a stronger atmosphere of competition, highlighting brands with clear product quality and appealing visual representations.

To view the full story, please click here.

Sign up for Oral Health Group’s weekly e-newsletter to have news delivered straight to your inbox!