Dental health innovator, Oral Science is looking to further their retail expansion into the United States following a successful round of interviews at last month’s ECRM conference. The Efficient Collaborative Retail Marketing (ECRM) Conference enables both established and up-and-coming brands to meet with retailers from across the country and showcase their products, hoping to form mutually beneficial partnerships.
May’s program, Healthy Living/Vitamin, and Nutrition, involved a new meeting format for this industry famous conference as social distancing protocol moved the entire event to online platforms. ECRM, which is normally a face-to-face networking convention, took place in a virtual setting, thanks to video meeting technology.
While participants of May’s conference were glad to find a safe workaround, the format undoubtedly created a stronger atmosphere of competition, highlighting brands with clear product quality and appealing visual representations.
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