August 16, 2018
by Krysten McCumber
In partnership with the American Dental Hygienists’ Association (ADHA), Premier Dental, a global developer and manufacturer of dental and medical products, announced the winners of the #WhatInspiresYou video contest that launched at ADHA’s Annual Conference in Columbus, Ohio this past June.
The Grand Prize winner, Ryan Rutar of Lincoln, Nebraska and two Runners-Up, Miranda Peralta of Meriden, Connecticut and LeeAnn Winkler of Plano, Texas were disclosed following five weeks of spirited crowdsourced voting among thousands of dental professionals and other visitors to ADHA’s Facebook page.
“Premier is proud to partner with the ADHA in recognizing these three outstanding dental hygienists, along with the ongoing contributions of all participants of the #WhatInspiresYou video contest,” said Chris Helle, Premier’s Chief Marketing Officer. “Every day, these hygienists make a meaningful difference in the oral health—and indeed overall health–of their patients. From literally saving lives to serving as role models for their children, we are truly inspired by their authentic stories and personal journeys. We congratulate and thank them!”
The video contest began in a colorful video booth at Premier Dental’s exhibition space where about 200 ADHA Annual Conference attendees shared their personal stories and insights around what’s deeply inspired them over the course of their dental hygiene careers. Successive rounds of voting took place to determine the three winners as Premier and ADHA drove awareness of the contest through their respective social and digital channels.
Ann Battrell, CEO of ADHA, shared, “Our partnership with Premier Dental for the ‘What Inspires You?’ video contest really engaged our community of dental hygiene professionals and our followers had a lot of fun seeing their peers spotlighted on our social channels.” Battrell added, “Congratulations to our three winners, thank you for sharing your story!”
Watch the winners’ videos here:
Helle added, “As Premier’s mission is to deliver inspired solutions for daily dentistry, we wanted to shine the light on the inspiring contributions dental hygienists make in improving the health of their patients each day.” Helle sees the partnership with the ADHA as a natural fit with the Premier brand. He noted there was outstanding engagement with the dental hygienists at the Conference and the thousands of dental professionals who participated in the voting.
The Grand Prize Winner received a $500 VISA gift card and $250 value PremierAir nine-piece instrument wallet while the two Runners-Up received $250 VISA gift cards and PremierAir instrument wallets. PremierAir is Premier’s new light-weight, ergonomically-designed instrument line that provides better function and reduces hand fatigue for hygienists.
About Premier® Dental:
Premier Dental is a global privately-held developer and manufacturer of dental products with sales in over 75 countries. Dental professionals have trusted Premier for over 100 years to improve their daily procedures and practices. A leader in bringing innovative products to market, Premier is dedicated to delivering inspired solutions for daily dentistry.
For more information about the PremierAir line of dental products or about Premier Dental’s other products and services, visit: www.premusa.com
About the American Dental Hygienists’ Association:
The American Dental Hygienists’ Association (ADHA) is the largest national organization representing the professional interests of more than 185,000 dental hygienists across the country. Dental hygienists are preventive oral health professionals, licensed in dental hygiene, who provide educational, clinical and
therapeutic services that support total health through the promotion of optimal oral health. For more information about ADHA, dental hygiene or the link between oral health and general health, visit ADHA at www.adha.org.
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