The top dentist and public face of SmileDirectClub is at risk of losing his California license following a two-year state dental board investigation, records reviewed by Reuters show.
The California disciplinary process underway against dentist Jeffrey A. Sulitzer, SmileDirectClub’s chief clinical officer, is the latest threat facing the high-flying tele-dentistry firm, which promises to straighten Americans’ teeth without a visit to an orthodontist’s office for costly treatment.
SmileDirectClub sells clear plastic dental aligners prescribed by doctors who review digital images of customers’ teeth online and oversee treatment from afar. According to the company’s website, “Dr. Sulitzer leads all SmileDirectClub’s licensed dentists and orthodontists,” a network it says includes 250 medical professionals.
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