February 28, 2014
by NSK Dental
Featuring interviews of NSK Dental executives discussing plans for the future.
In an upcoming in depth look at new age dental technology, 21st Century Television host Jackie Bales interviews NSK Dental Executive Corporate Officer and President Jeff Imada, CEO Ellchi Nakanishi, and Director of Sales and Marketing Rob Gochoel. NSK Dental was founded in 1930 by Mr. Nakanishi’s grandfather, a Japanese inventor who saw the value in developing high-quality precision tools that focused on cutting edge technology. At a time when technology was still very new to the dental industry, he had the vision to see beyond the present and anticipate what it could do for his customers.
In the interview, Mr. Nakanishi states, “We work hard to achieve our corporate mission by contributing to the health and well-being of our customers with affordable, high-quality products.” He also stated that his goal was to deliver an innovative product that would set the standard for positive change in the industry and that their primary concern was with the welfare of the individual consumer. He noted that NSK has made substantial improvements in their production facilities over the past few years with over 150 computer-operated machines and an extensive testing facility now fully operational. He emphasized that 90 percent of their production was now done “in house,” which helps guarantee the quality of their operations.
The program focuses on the fact that one of the biggest challenges in modern dentistry is that consumers are looking for ways to cut spending due to the present economy, and that dental care is often the first to go. NSK hopes to change that by offering dental practices cutting-edge but affordable products that can help make dental care more affordable.
NSK Dental is currently one of the world’s largest manufacturers of dental hand-pieces, but the company is not currently number one in the U.S. They hope to change that as American dental practices come to appreciate the many innovative benefits that make NSK products unsurpassed in quality and performance.
The show showcases the instruments created by NSK Dental and explains how the company’s engineering team was able create the perfect dental drill. NSK Dental hand-pieces featured include the Ti-Max X450, with the industry’s first 45 degree angled head, and the Ti-Max Z, which offers the industry’s first 2-way spray function.
The airing will take place on March 5, 2014 on CNBC and on March 8, 2014 on Fox Business Network. The airing schedule by market is listed on the attachments provided.
J.L. Haber, Vice President of Programming for 21st Century Television states, “This program reveals the cutting edge technology behind the scenes by a brilliant Japanese company, NSK Dental, which promises to revolutionize the dental industry and improve quality dental care for years to come. We’re excited to have them join us on 21st Century Television”
For more information, visit www.nskdental.com
About NSK Dental
Founded in 1984 and based in suburban Chicago, NSK Dental LLC is a leading manufacturer of turbines, contra-angles, micromotors, tooth polishing systems, and surgical and endodontic handpieces in the North American dental marketplace. The company’s products are available for sale through leading dental distributors. NSK Dental’s parent company, Japan-based NSK Inc., has manufactured a wide variety of dental products utilizing core ultra high-speed rotational technologies since 1930. In recent years, NSK Inc. has expanded its business by applying its core technologies to the industrial and medical surgical markets. The mission of the company, which does business in over 130 countries: to make contributions to the health and peace of the global community through manufacturing high quality products and foster friendships with people worldwide.
About 21st Century Television
21st Century Television is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, 21st Century Television continues to be the premier and targeted outlet for the latest business and health stories. 21st Century Television airs on cable networks to over 100 million viewers.