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Carestream Dental Products Get New Branding for Company’s Fifth Anniversary

Company Celebrates Its History of Innovation and Leadership in Style, Rolls Out New CS Brand Identity for Nearly All Products


May 1, 2012
by Carestream Dental



Carestream Dental today celebrated its fifth anniversary under the Carestream Health umbrella and launched its newly re-branded products that align with the company’s CS brand identity.

For more than 100 years, Carestream Dental has provided oral health professionals with the most advanced imaging and diagnostic solutions. Carestream Dental develops and manufactures products and software that offer practices an efficient workflow, diagnostic excellence and humanized technology.

While Carestream Dental products have previously been sold under multiple brand names, effective immediately, most all of Carestream Dental’s products are aligning under the CS brand identity. This strategic initiative serves to better clarify the products’ relationships and integrated functionality for doctors and their teams.

This new suite of CS products will be the same, reliable tools practitioners have always trusted in their practices – just with a “CS” prefix added before the model numbers. CS software products will not only have a new look, but they will also be easier to learn and use, improving practice efficiency and productivity.

“We’ve reached the point in our brand history that the Carestream Dental name is now synonymous with excellence in dental care,” said Rich Hirschland, global president for Carestream Dental. “Doctors and practice managers alike look to us to deliver enhanced workflows, unmatched diagnostic tools and refined technology that complements the way they work. We’re proud to affix the CS moniker to our solutions because it tells our customers they’re getting the very best.”

Other company milestones Carestream Dental will celebrate this year are the 30th anniversaries of both the world’s first digital dental intraoral radiography system and OrthoTrac, the industry’s first orthodontic practice management software.

“With products that are designed by clinicians, for clinicians, we’re committed to improving our offerings and advancing the industry as a whole,” Hirschland said. “By integrating imaging, software and practice management solutions into a complete offering for oral health practitioners, we’re redefining expertise and giving our customers the ability to run their practices in a smarter way that optimizes patient care.”

For more information on Carestream Dental’s innovative solutions or to request a product demonstration, call (800) 944-6365 or visit www.carestreamdental.com/factor.

About Carestream Dental
Carestream Dental provides industry-leading imaging, software and practice management solutions for dental and oral health professionals. With more than 100 years of industry experience, Carestream Dental products are used by seven out of 10 practitioners globally and deliver more precise diagnoses, improved workflows and superior patient care. For more information or to contact a Carestream Dental representative, call (800) 944-6365 or visit www.carestreamdental.com.

About Carestream Health
Carestream Health is a worldwide provider of dental and medical imaging systems and healthcare IT solutions; molecular imaging systems for life science research and drug discovery/development; X-ray film and digital X-ray systems for non-destructive testing; and advanced materials for the precision films and electronics markets.

For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream Health representative or visit www.carestream.com.