Brush Buddies expands Singing Toothbrush category with chart-topping music group.
December 6, 2012
Brush Buddies, the world’s leading brand of licensed manual toothbrushes, and Global Merchandising Services, a leader in international music merchandising, announced today that One Direction is the newest artist to be featured on the wildly successful line of Brush Buddies Singing Toothbrushes. The announcement was made today by Anish Patel, Chief Executive Officer of Brush Buddies, and Barry Drinkwater, Founder and Owner of Global Merchandising Services, Ltd.
Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each featured two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Justin Bieber and new artists Lady Gaga and LMFAO.
“We are thrilled to announce One Direction as the second music group in our portfolio and are particularly excited about launching in their home countries of the UK and Ireland,” states Patel. “Our products have become known for representing artists in their unique style and our packaging allows consumers to play the two songs on each brush while maintaining the product in a safe hygienic shell while in-pack.
Brush Buddies is one of three licensee’s of One Direction in the Oral Care category. Brush Buddies acquired the worldwide license, excluding North America, to produce singing toothbrushes utilizing the name, likeness and music of One Direction.
One Direction is comprised of members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik, who were put together after auditioning for The X Factor UK in 2010. Their debut album, Up All Night, has reached #1 in 16 countries, selling more than 3 million albums, 8 million singles and 1 million DVD’s worldwide. The group has also amassed nearly seven million followers on Twitter and 10 million Likes on Facebook.
About Brush BuddiesBrush Buddies is the world’s leading provider of entertaining and educational oral care products for people of all ages. The Brush Buddies brand includes Singing toothbrushes, featuring chart-topping hits by Justin Bieber, Lady Gaga and LMFAO; Sonic toothbrushes, which clean with 30,000 stokes-per-minute; Talking toothbrushes, designed as five characters to teach young brushers proper technique; Poppin’ toothbrushes, designed as five animal characters whose brush head pops with action and Standard toothbrushes, designed as three whimsical characters fit for smaller hands.
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About Global Merchandising ServicesBased in London, Los Angeles, and San Francisco, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing. Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group. GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Global creates unique and innovative international merchandise programs as creative as they are profitable. Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer.
For more information log onto www.globalmerchservices.com.
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