Digital Marketing 101
Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.
Digital Marketing
Five Ways to Promote Your Dental Practice Without Breaking the Bank
Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies … more
7 Successful Seasonal Marketing Strategies
Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in … more
Dentists: Are You Making These Common Hashtag Mistakes?
Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver … more
Are You Achieving Your Goals with Online Dental Marketing?
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. … more
Google Demands Quality Content: What Does That Mean?
Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them … more
Is Anyone Even Seeing Your Dental Practice’s Posts?
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new … more
What’s Your Dental Social Media ROI?
All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing … more
The Dentist’s Starter Guide to Twitter
Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms … more
5 Simple Ways to Spruce Up Your Practice’s About Page
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental … more
Effective Dental Social Media Begins in Your Practice
With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online … more
4 Things Your Patient is Looking for When Visiting Your Website
Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this … more
The Difference Between Dental Branding and Marketing and Why It Matters (a lot)
What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it … more
Digital Marketing Trends That Will Define 2017
Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!
Afraid of Annoying Followers with Daily Posts? Here’s Why You Shouldn’t Be
What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post … more
Don’t Know What to Post on Social Media? Follow These 5 Simple Guidelines
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the … more
Dental Practice Marketing: Paid Advertising 101
When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is … more
Step-Up the Digital for a Stellar Dental Market Performance
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where … more