Oral Health Group

February 2, 2018 Video Dental VideoOral Health Office

Digital Marketing 101

by Oral Health Office

Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.

November 6, 2017 News BlogsMarketing strategiesSocial networking

Five Ways to Promote Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting

October 30, 2017 News BlogsMarketing strategies

7 Successful Seasonal Marketing Strategies

by Naren Arulrajah, Ekwa Marketing

Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With

October 16, 2017 News BlogsSocial media

Dentists: Are You Making These Common Hashtag Mistakes?

by Jackson Hadley, My Social Practice

Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing

June 26, 2017 News BlogsMarketing strategies

Are You Achieving Your Goals with Online Dental Marketing?

by Naren Arulrajah with Vikas Vij

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every

June 21, 2017 News BlogsSearch engine

Google Demands Quality Content: What Does That Mean?

by Naren Arulrajah

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will

May 22, 2017 News BlogsSocial networkingWebsites

Is Anyone Even Seeing Your Dental Practice’s Posts?

by Jackson Hadley, My Social Practice

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients

April 10, 2017 News BlogsSocial mediaSocial Networking

What’s Your Dental Social Media ROI?

by Jackson Hadley, My Social Practice

All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social

March 27, 2017 News BlogsMarketing strategiesSocial mediaSocial Networking

The Dentist’s Starter Guide to Twitter

by Jackson Hadley, My Social Practice

Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.

March 20, 2017 News BlogsConnectivityMarketing strategies

How to Build a Loyal Email Marketing Subscriber Base

by Ekwa Marketing
March 13, 2017 News BlogsTechnologyWebsites

5 Simple Ways to Spruce Up Your Practice’s About Page

by Jackson Hadley, My Social Practice

Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.

March 6, 2017 News BlogsSocial mediaSocial networking

Effective Dental Social Media Begins in Your Practice

by Jackson Hadley

With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships

February 20, 2017 News BlogsMarketing strategiesWebsites

5 Ways to Optimize Dental Content to Generate Better Leads for Your Practice

by Ekwa Marketing
February 1, 2017 News BlogsPatient educationTechnologyWebsites

4 Things Your Patient is Looking for When Visiting Your Website

by Donya Ferris

Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor

January 30, 2017 News BlogsMarketing strategiesTrends in Dentistry

The Difference Between Dental Branding and Marketing and Why It Matters (a lot)

by Jackson Hadley, My Social Practice

What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically

January 18, 2017 News BlogsMarketing strategiesSocial Networking

Digital Marketing Trends That Will Define 2017

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!

January 16, 2017 News BlogsSocial mediaSocial Networking

Afraid of Annoying Followers with Daily Posts? Here’s Why You Shouldn’t Be

by Jackson Hadley, My Social Practice

What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear

January 2, 2017 News BlogsSocial mediaSocial networking

Don’t Know What to Post on Social Media? Follow These 5 Simple Guidelines

by Jackson Hadley, My Social Practice

What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental

November 21, 2016 News Marketing strategiesPractice managementTechnology

Dental Practice Marketing: Paid Advertising 101

by Donya Ferris

When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and

Step-Up the Digital for a Stellar Dental Market Performance
November 1, 2016 Feature Dental OfficeDental TechnologyMarketing strategiesPractice Operations

Step-Up the Digital for a Stellar Dental Market Performance

by Naren Arulrajah

In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business.