Maximize Your Online Presence, Minimize Your Stress

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for…

Steer Clear of These Dental Marketing Mistakes

Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and…

The Power of Opinion in the Digital World

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

Weekly Wisdom: Online Reviews Build Credibility

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the…

Marketing In A Digital World

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

Can You Afford to Ignore a Digital Marketing Strategy for Your Practice?

Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the…

How Effective Keywords Will Boost Your Web Results

Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice

The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…

Boost Your Online Dental Presence with Creative Visual Content

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research…

How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients

Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you…

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…

Tips to Analyze Your Dental Digital Marketing Performance

3 Steps to Generate Leads for Your Dental Practice Through Content Marketing

Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing…

How Do New Patients Find Out About Your Practice?

STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of…

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport…

18 Facebook Facts for Dental Marketers

Digital Marketing 101

Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.

Five Ways to Promote Your Dental Practice Without Breaking the Bank

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting…