Oral Health Group

marketing
July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for

June 22, 2020 News BlogsMarketing strategies

Steer Clear of These Dental Marketing Mistakes

by Shawn Byrne, My Digital Dentistry

Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and

digital
May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In

February 4, 2020 Video Dental VideoMarketing strategies

Weekly Wisdom: Online Reviews Build Credibility

by Oral Health

  In this week’s episode of Weekly Wisdom: Sophie Cameron, Marketing Director for dentalcorp Canada, explains the importance of having patients leave online reviews for your practice to build credibility.   Subscribe to Oral Health’s weekly e-newsletter to have the

August 29, 2019 Video Dental VideoMarketing strategiesOral Health OfficeSearch engineSocial mediaWebsites

Marketing In A Digital World

by Oral Health

Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.

June 10, 2019 News BlogsSearch engineWebsites

Can You Afford to Ignore a Digital Marketing Strategy for Your Practice?

by Naren Arulrajah, Ekwa Marketing

Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the

May 13, 2019 News BlogsSearch engineWebsites

How Effective Keywords Will Boost Your Web Results

by Ekwa Marketing
April 26, 2019 News BlogsSocial mediaSocial networking

Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice

by Naren Arulrajah, Ekwa Marketing

The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have

February 18, 2019 News BlogsWebsites

Boost Your Online Dental Presence with Creative Visual Content

by Ekwa Marketing
Improve Patient Engagement
January 31, 2019 Feature BlogsOral Health OfficeSearch engineSocial mediaWebsites

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

by Naren Arulrajah

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research

January 28, 2019 News BlogsPatient educationWebsites

How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients

by Naren Arulrajah, Ekwa Marketing

Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you

January 14, 2019 News BlogsMarketing strategiesSocial mediaWebsites

Dental Marketing Trends You Should Try in 2019

by Dr. Megan Peterson Boyle

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading

December 20, 2018 News BlogsSearch engineSocial media

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard

September 10, 2018 News BlogsMarketing strategies

Tips to Analyze Your Dental Digital Marketing Performance

by Ekwa Marketing
August 20, 2018 News BlogsMarketing strategiesWebsites

3 Steps to Generate Leads for Your Dental Practice Through Content Marketing

by Naren Arulrajah, Ekwa Marketing

Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing

June 15, 2018 Feature Dental OfficeOHGdataPractice Operations

How Do New Patients Find Out About Your Practice?

by Oral Health

STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of

May 28, 2018 News BlogsMarketing strategiesSocial media

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport

February 26, 2018 News BlogsMarketing strategiesSocial media

18 Facebook Facts for Dental Marketers

by Ekwa Marketing
February 2, 2018 Video Dental VideoOral Health Office

Digital Marketing 101

by Oral Health Office

Julia Croll, Vice President, Marketing, explains best practices of digital marketing to increase your practice’s success.

November 6, 2017 News BlogsMarketing strategiesSocial networking

Five Ways to Promote Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting