Oral Health Group

dental practice
September 14, 2020 News Blogs

Engaging Dental Practice Socially – At a Distance

by Dr. Charles Sutera, FAGD

A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative

dentists social media
August 26, 2020 News BlogsPractice managementSocial media

Dentists and Social Media

by Dr. Robert Berry

Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping

dental instagram
July 27, 2020 News Blogs

5 Reasons Why Your Dental Practice Needs Instagram

by Dr. Fadi Swaida

The global dental practice market is projected to be worth $36,8 billion; dental practices in the new millennium need to change their mindset towards social media and leverage it to their advantage. Practices can leverage social media platforms as a

dental linkedin
July 20, 2020 News BlogsSocial mediaSocial networking

How to Build an Organic Dental Community on LinkedIn

by Aditya Sharma, Co-Founder, Hiration, Inc.

As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant

July 14, 2020 Video Dental Video

Weekly Wisdom: Developing Your Brand

by Oral Health

  Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice.      Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!  

June 22, 2020 News BlogsMarketing strategies

Steer Clear of These Dental Marketing Mistakes

by Shawn Byrne, My Digital Dentistry

Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and

June 10, 2020 News BlogsMarketing strategiesSocial media

Employ the Power of Social Media for Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

June 9, 2020 Video Dental Video

Weekly Wisdom: How To Improve Your Social Media

by Oral Health

  In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

digital
May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In

social media
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During

May 18, 2020 News Blogs

Dental Marketing Ideas to Grow Your Practice This 2020

by Shawn Byrne, My Digital Dentistry

Marketing plays a vital role in the growth and success of any business.  And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists,

May 6, 2020 News Blogs

How to Adapt Your Marketing During the Coronavirus

by Christie Simon

A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you

April 27, 2020 News BlogsSocial mediaWebsites

Showcase Your Dental Videos on Multiple Social Networks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not

March 18, 2020 News BlogsSearch engineWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

social media dentist
March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’

Dental Instagram
March 4, 2020 News BlogsMarketing strategiesSocial media

How To Boost Your Dental Instagram From Zero To Hero

by Ashley Halsey

Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and