Lowbrow Dentist TikTok Videos? Let’s Raise Our Foreheads High
In December 2022, an Ontario dentist posted two videos of themselves on TikTok. The words “Dr.”, “Dentist,” “DDS,” and “doctor” identified the user’s account. In … more
Social Media
Instagram: Who is Being Judged?
You know those folks on Instagram. The ones always posting picture-perfect lives. Working out their perfect bodies at the gym. Decked out with friends eating … more
Grin and Share It: Unmasking the Reality Behind Social Media and Dentistry
Afew weeks ago, I was delivering a continuing education session to a group of lovely general dentists, and following my lecture I opened the floor … more
Dental Influencers Find Social Path in Dentistry
Rachael Strauss, The Pink Hygienist, was still attending dental hygiene school at NYU when suppliers began giving free samples to her class. And she discovered … more
Let National Campaigns Be Your Muse!
Take your marketing efforts out of the shadows this summer. Spreading the word and extolling the virtues of your practice should not take a holiday, … more
Fate Loves Irony: Meet Canada’s Singing Dentist, Dr. Sanya Arora
A Delhi family of modest meansleft familiarities and flew overseasto a country known for maple treessyrup, snow, and civility.Where hard work promised prosperityand the kids … more
Is it Time to Give Up on Social Media for Your Dental Practice?
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of … more
Leverage the Power of Social Media
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we … more
Set SMART Goals for Your Dental Marketing
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help … more
Step by Step: How to Conduct a Social Media Audit for Your Dental Practice
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – … more
Does Your Dental Marketing Team Need a Social Media Content Calendar?
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media … more
Don’t Be So Serious: Tips for Using Humour in Dental Marketing
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be … more
Optimizing Your Instagram Strategy
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business … more
What is a Good Social Engagement Rate in 2022?
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Ideas and Inspiration for Great Dental Posts on Social Media
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Three Social Media Strategies to Give Your Dental Practice an Edge in 2022
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians … more
9 Effective Dental Marketing Strategies To Elevate Your Practice in 2022
Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use … more
Social Media Marketing – What Works and What Doesn’t
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Weekly Wisdom: Narcissistic Social Media
Angela Mulrooney explores the concept of seeming narcissistic by being present on social media in this episode of Weekly Wisdom. Subscribe to … more
Why TikTok Matters and How You Can Use It To Promote Your Dental Practice
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. … more