Oral Health Group

September 2, 2021 Feature Marketing strategiesOral Health OfficePractice management

Understanding and Optimizing the Dental Marketing Funnel

by Naren Arulrajah, Ekwa Marketing

Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and

August 6, 2021 News DentistryNews

Parents and Kids Warned Against Viral “Dental Hacks” on TikTok

by Dentaquest

The rise of the social media platform TikTok during the past year has led to an increase in do-it-yourself (DIY) dentistry that many professionals in the oral health community, including Amber Bonnaig, DDS, of DentaQuest, are warning against due to

July 27, 2021 Video Dental VideoPractice managementSocial media

Weekly Wisdom: Not All Social Media is Created Equal

by Oral Health

  Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!

social media
July 14, 2021 News BlogsMarketing strategiesSocial mediaSocial networking

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

by Shawn Byrne, My Digital Dentistry

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.

July 9, 2021 Feature Customer serviceData Driven DentistryOHGdataPractice ManagementSocial media

Pros and Cons of Communication Platforms

by Oral Health

While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options

June 21, 2021 News BlogsPractice managementSearch engineSocial media

Search Optimization For Your Dental Practice’s Facebook Page

by Naren Arulrajah, Ekwa Marketing

As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs

May 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Social Media Success in the Age of COVID-19

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 10, 2021 News DentistryNewsSocial media

How Twitter Could Help Improve Dental Education

by The Star

Twitter could be a helpful learning tool in dental education, according to research from Australia. Could social networks offer a means of improving dental education? An analysis of seven studies, published in the Journal Of Dental Education, highlights the advantages of

March 9, 2021 Feature General DentistryMarketing strategiesOral HealthPractice managementSocial media

A Next-Gen Approach to Practice Marketing

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting with Brian Hunter and Shad Treadaway

Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles

Content Marketing
February 24, 2021 News BlogsMarketing strategiesPractice managementSocial media

Content Marketing for Dentists: How to Create Amazing Posts

by Frank Hamilton

As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you

January 29, 2021 Feature ElearningOral Health OfficePractice managementSocial media

Why You Should Join Instagram

by Dr. Sanjukta Mohanta

I was reluctant to join Instagram (also called IG or Insta). I thought I was too old, too busy and that it wouldn’t add any value to my life. I expected it to be a platform where people show off

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

What Social Networks Should Your Dental Practice Use?
November 11, 2020 News BlogsMarketing strategiesSocial media

What Social Networks Should Your Dental Practice Use?

by Naren Arulrajah, Ekwa Marketing

There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice

November 10, 2020 Feature Marketing strategiesOHGdataSocial media

What Should You Post on Social Media?

by Oral Health

Social media is a great way to boost marketing efforts for your practice. The majority of patients use social media on a regular basis with Facebook being the most popular. Once you have created a business account for your dental

October 13, 2020 Feature Data Driven DentistryOHGdataSocial media

Why You Should Be Running Facebook Campaigns

by Oral Health

During our research for Data Driven Dentistry, 87% of patients replied that they use Facebook on a regular basis. Of that, only 15% of patients were following their dentist on social media. There is a huge opportunity for dentists to

social media
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how

dental marketing
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.

dental practice
September 14, 2020 News Blogs

Engaging Dental Practice Socially – At a Distance

by Dr. Charles Sutera, FAGD

A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,