August 12, 2020
by Naren Arulrajah, Ekwa Marketing
Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices reopen for non-urgent care, it is far from a return to normal. From patient policies to clinical procedures, virtually everything has changed. You might be wondering if your marketing strategy needs to change as well. The answer is “yes and no.”
What has not changed
Consumer trends, clinical safety protocols, and even the furniture in your reception area are different. Of course, you need to adjust your marketing strategy to keep up with the changing times. However, you do not need to dismantle it and start over.
In reality, the core principles of good dental marketing will remain unchanged, before, during, and after a crisis. Now is a good time to remember the old maxim, “the more things change, the more they stay the same.” If your plan is built on a solid foundation, then you are well equipped to endure the unexpected – even a global pandemic. This includes:
Yes, you should adjust your marketing strategy, and you should keep adjusting it as the situation evolves. That is true of the current pandemic, and anything else that affects your patients of practice. In fact, the best strategies are fluid, because technology and public trends are always evolving. However, a solid foundation and focus on long-term goals is equally important.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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