Don’t postpone that move to Facebook and Twitter. By not incorporating them into the fabric of your practice, you are losing a huge potential marketing and educational advantage for current and future patients. It’s a culture and it’s pervasive; you should strongly consider becoming part of it.
The number of Americans using such sites has exploded since 2005, when Pew found that just 8 percent of Internet users, or about 5 percent of all adult Americans, said they did. The percentage of Internet users saying they use social networking sites has more than doubled since 2008, when 29 percent of respondents said they were using them, according to the Pew survey.