May 11, 2020
by Naren Arulrajah, Ekwa Marketing
For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift slowly. Moreover, many people will be nervous of in-person visits even after it is deemed safe.
Simply stated, teledentistry may be the key to keeping your practice afloat during unprecedented economic challenges. If it is new to you, here is what you need to know.
First steps – getting started in teledentistry
A few months ago, you might have said that teledentistry simply would not work for you. Even if you were considering it, you probably intended to take your time, do some research, and implement it gradually. As with so many areas of life, COVID-19 changed everything.
At the time of this writing, most provinces recommend or require virtual consultations as a prelude to emergency care. Suddenly you need teledentistry, and you need it ASAP. The question is, how? Here are the basic steps to get started quickly:
Long term benefits of teledentistry
Do not think of virtual consultations as a temporary measure. The world becomes more digitally oriented every day. Before COVID-19, teledentistry was a budding trend. After experiencing the convenience, many more patients will expect it in the future.
There are several advantages, which are unrelated to the pandemic. These include:
In these unprecedented times, many businesses are faced with the choice of “go digital or go broke.” This conundrum is certainly more challenging for dentists than it is for businesses such as retail shops. However, those who rise to the challenge will see lasting benefits. In truth, the world has been rapidly moving toward the digital space for years, and COVID-19 concerns only accelerated the pace.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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