When 
did dental professionals stop treating patients and start servicing clients? The definition of a client is a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc. A patient is a person who is under medical care or treatment.
When I go to the spa, I am a client and I can select the services that I want from the spa menu. The services that I choose are optional and although I would like to think they are essential to my health, I am likely to live a normal healthy lifestyle without spa services. Are your patients’ dental services optional? Can they select them from a menu? If you want your patients to see the value of your services, you need to believe in your own value. Your patients are not in your office to receive a pedicure, they are there to receive treatment that will affect their health. That makes them patients in my view.
