Do not panic. Reach, traffic, engagement, converation rates, and other indicators of social presence health can evolve due to many factors.
See the silver linings. There are opportunities to market to specific changes in the market or economy.
All social presences benefit from the occasional “check-up” or “touch-up.”
Diversify content. Diversify platforms.
Always be looking for opportunities to remain relevant, current, and helpful. Consumers appreciate quality, meaningful info in good times and bad.
