It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog.
1. Consider yourself an expert
You have to remember that you have years of experience and training to get to where you are so now you can give people valuable dental care information and dental tips. To do this, you must change your mindset of thinking that communicating through posts, tweets, and other messages will annoy people or bore them because it’s shameless self-promotion.
2. Think of day-to-day experiences
Think about the questions that patients ask frequently and the answers – this is where you can get your material for blog posts. Any questions or concerns that are unusual can also make for interesting reading, although you need to make sure that it’s general enough to protect patient privacy. According to Thomas Rashford, a dental blogger at Research Paper Writing Service and Assignment Writing, you should “speak with the rest of your team to get their ideas and the questions they frequently receive. Don’t worry about writing on a topic that’s already covered online; yours will have a unique perspective.”
3. Suggestions for writing
You have the ideas, but you do need to come up with the actual content writing part. This is the most difficult part for many people, because it’s hard to write well. Some tips are to start the post by stating the problem. Talk about the topic, problem, or concern as concisely as possible. Then, give the steps that readers can take to fix the problem, in clear, actionable ways and layman’s terms. Start with the best tip to make them want to keep reading. If you’re not too confident in your writing or editing skills, don’t hesitate to rely on online websites and resources like Writing Help, Essay Writers, and Write My Paper for some assistance.
4. Laying out the content
Studies have shown that a blog post, tweet, or any content will be a lot more popular when it comes with images. Try to think outside the box to come up with creative and fun ways to explain what you’re writing about, like animals smiling, because dental blogs don’t need to be boring!
Consider creating an infographic to show data or information in a more eye-catching and visual way. Stats show that these get liked and shared up to three times more than just words. There are some easy sites to use to create your own infographics. As per Larry Phillips, a tech writer at Boom Essays and Elite Assignment Help, “don’t hesitate to take your own photos of your dental office, staff members, exam rooms in the dental practice you’re writing about. This gives readers a real personal look at your practice. Make sure you have signed consent from staff members before you use them in an image.”
5. Focus on SEO
You want your content to rank highly on search results so it must be SEO-friendly. That includes the optimal length for a title, meta descriptions and tags, and more. It’s important that you know the keywords you want and use them. Think about the keywords that your patients would be searching for online and put yourself in their shoes. Include links to other websites, which will help Google rank you higher. Link within your own website as well.
6. Post it and share it
Now it’s time to take a deep breath and post your blog. You can schedule posts so they’re released at times where they are more likely to be seen and read. You want to get people engaged with the content and share it with others, so to do that, include a call to action. This can be as simple as asking people to share what they’ve read or ask for their thoughts. It’s especially helpful to end the post with a question.
If you follow these suggestions, it’s not at all daunting to start your own dental practice blog. Just focus on being consistent with your content creation so your audience knows what to expect.
About the Author
Aimee Laurence is a tutor who works for Academic Writing Service and Essay Services, where she shares with readers her top tips and tricks for SEO and boosting audience size. In her free time, she is a freelance editor at Essay Roo.
