The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of them are addressing the same issues in the same manner and hardly providing any unique and differentiated value to the readers.
Merely rewording the same content, which is already available on various websites, will not help to create a differentiated identity for your dental website. It will also not generate a lot of reader engagement and loyalty because the readers are able to get the same information almost anywhere.
Your goal should be to focus on quality over quantity when it comes to your dental website content. Focus on creating very original content that dwells upon the specific areas of your expertise and specialization. As far as possible, the description of dental procedures, products and services should closely match with how those procedures are actually performed at your practice.
The content should include actual insights and advice, which is based upon your own training and experience in specific dental areas. This effort will ensure that your website content is more original, authentic and directly useful for potential patients. This will promote stronger reader engagement and a positive online reputation. In terms of SEO, over a period of time, this effort will lead to higher Google search rankings for your content.
Use your personal experiences, first-hand knowledge, patient feedback, inputs from the latest research materials and national and international conferences in the dental field to build differentiated content. Wherever possible, include original images and videos, and customized graphics to add more uniqueness to your website.
Google recommends that website developers should focus on originality and uniqueness of the content, and not create a me-too website. Google has often clarified that it does not discriminate between websites of large and small businesses. It judges the quality of a website purely on the basis of the value that it delivers to Google’s search users.
For more information, please visit: Ekwa Marketing.
By: Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 140+ full time marketers, www.ekwa.com helps dentists who know where they want to go get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855 598-3320 to speak one-on-one with Naren.
