Topic
Community outreach

Create an Effective Dental Blog to Build Repeat Audience

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

How to Improve Dental Patient Experience with Text Message Marketing

SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring…

How to Communicate Treatment Plans to Patients

There are many reasons for patients to deny treatment acceptance, ranging from cost, time or simply a lack of understanding. Over 50% of patients have said they would be more likely to agree to treatment if their dentist was able…

The Power of Opinion in the Digital World

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?

Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work…

Are You Using Online Reviews As A Marketing Strategy?

You’re undoubtedly sick of hearing about how your practice needs a digital marketing strategy, to build a social media presence and why you should learn about SEO. While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer…

Program Brings Together Dentists, Patients with Developmental Disabilities

On April 8 people with developmental disabilities will come face-to-face with dentists throughout the region as they participate in Sharing Smiles Day. The student-led event takes place at the University of Alberta and is designed to promote oral hygiene and…

Addressing Changing Patient Preferences & Expectations

For more information, please visit: www.ekwa.com.

Have You Aligned Your Dental Website with Facebook?

The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target…

Online Reviews Matter – 5 Steps To An Improved Brand Image

A new pitch to your community?

Are we beginning to see a change in how dentistry is pitching itself to the community? Perhaps, if this ad in a local newspaper is indicative. The ad says a lot and very little. “Complete health dentistry” is a new…

A week on a mobile dental clinic

For a week this past March we were fortunate enough to participate in an outreach mission to Honduras. The mission was lead by pediatrician Dr F. Gorodzinsky and pediatric dentist Dr. C. Friedman, and included pediatric residents, registered nurses and…

Where You Read – Dr. Daniel Lee

Attached are 2 photos of our recent annual trip in January 2015 to Quesada, Guatemala. This is part of an official Canadian charity (12+ yrs going) called Health Outreach (founded by Dr. Tim Lee, Mississauga), where the volunteers (dentists and…

My community’s struggle to access dental care

My community newspaper recently featured a story about an overload of patients visiting a non-profit community dental clinic. The irony of this story is that most dentists in my community have fewer and fewer recall patients. Most want and need…

Colgate® “Destination Innovation” Discovery Bus Tours Drive Attendance of Over 100 Dental Professionals During 2014 Greater New York Dental Meeting

Dentists and Hygienists Explore the Company’s Global Research & Technology Center While Learning Directly from Colgate® Experts  New York, NY – Colgate®’s “Destination Innovation” Discovery Bus tours recently provided over 100 dentists and hygienists the opportunity to visit the company’s…

Health Mission Outreach

Health Mission Outreach, founded in 2009, is a registered Canadian non-profit medical/dental outreach organization consisting of licensed health care professionals and general volunteers. The organization was created in response to the overwhelming need to serve those without equal access to…

Take five with – fill in the blank

http://www.take5withmarty.com/ Wonderful effort by Dr. Marty Jablow…..imagine if OH or the CDA created such a channel and used it to chat up dentistry across the country….spectacular addendum to the elearning section of Oral Health…..fabulous way to introduce the bright and…

5 non-dental APPS that will put your practice into the stratosphere for better forever!

GorillaPod, 360Panorama, Card Munch, Photofunia and Zite – 4 are free, one will cost you .99 cents http://photofunia.com/ – this one should be self explanatory once you visit the site. It is a photo editing APP that enables you to…

Bone sets the tone

A very large majority of the unsolicited email that crosses my pewter is email blasts for CE. There was one today from the Halton Peel Dental Association, my regional society, the largest in Canada I’m told. On June 1st, 2012,…

We be cloggin’ and slide sharin’

Tryin’ somethin’ new for the peeps – Slide Share – since we can’t get the folks to send six or eight images and a few lines of texts, perhaps, they’ll Slide Share from the Moody Blues song Steppin’ in a…