Processing dental insurance claims can be a complex and confusing task. But if you can identify your bottlenecks and redundancies while automating certain manual tasks, you can speed up claims processing and reduce costs. Unfortunately, this can be challenging if…
Online training for dental health professionals is more affordable than face-to-face training. This could help to resolve the shortage of 4,000 dental professionals that’s predicted by the Academy of General Dentistry (AGD). Online dental training has increased over the past two years. While dental…
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a…
Technology is revolutionizing the dental industry. Particularly since the onslaught of the COVID-19 pandemic, we have come to rely on technology more than ever before. In recent years, there have been significant advances in technology that are helping to improve…
It seems like it has been forever since we could turn on the news and see anything remotely positive. All we have heard about for the last couple of years has been the pandemic, supply shortages, skyrocketing home prices, Russia…
In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead…
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram…
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of…
Insurance is an intimidating concept for most patients. Understanding what their plan offers, how much it offers, and what it covers in terms of treatments and care services could be really hard for them. Thus, it’s important for dental clinics…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
A bakery has “doughnated” $8,000 toward a new machine for Windsor Regional Hospital’s paediatric unit. COBS Bread made the donation to the hospital on Tuesday after collecting funds through March and April for its “Doughnation Day” campaign for a new…
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant…
It is an interesting contradiction to talk to dental students about the importance of learning about the business side of dentistry. The response I receive to offering training on management, human resources, marketing and financial planning is that they are…
The average dental office has many sources for new patients, one of the most significant being Google. That means ranking well for local searches is one of the most critical marketing tactics. Unfortunately, most dentists are very well aware of…
The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is…
The American Dental Association (ADA) announces Dr. Brené Brown, researcher and author of six #1 New York Times best-sellers, will kick off SmileCon™ 2022 in Houston, Texas on October 13. A research professor at the University of Houston, Brown serves…
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
May 5–7, 2022 Metro Toronto Convention Centre Reconnect at ASM22! The Annual Spring Meeting (ASM) is the signature event of the Ontario Dental Association (ODA). Now in its 157th year, it is one of the longest running and most respected…
Advertisement May 27–31, 2022 The annual meeting of Ordre des dentistes du Québec will be taking place from May 27 to 31 at the Palais des congrès. This continuing education event, the largest dental congress in Canada with more than…
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