Oral Health Group

Topic
Social Networking

September 27, 2021 News BlogsMarketing strategiesPractice management

The ABC’s of Marketing to Gen Z

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

September 22, 2021 News BlogsDentistryPractice management

5 Challenges Dentists May Face During Their Career

by Kate Sheppard

Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes. The more aware

Loyal Patients
September 20, 2021 News BlogsPractice management

Let’s Get Real: 5-Plus Ways to Inject Authenticity Into Your Practice and Attract Loyal Patients

by Naren Arulrajah, Ekwa Marketing

“Authenticity,” as defined by Merriam-Webster, is about being “true to one’s personality, spirit, and character.” The daily onslaught of information has naturally led to consumers craving authenticity now more than ever before. Yet, by its very nature, marketing is not

September 17, 2021 News Dental conventionsNews

Can’t Make it to Las Vegas? Then Join DS World 2021 Through Our Virtual Platform!

by Dentsply Sirona

Not everything that happens in Vegas has to stay in Vegas: Interested in accessing over 150 hours of world-class clinical education courses across 13 different educational tracks at Dentsply Sirona World but can’t make it to the event? Then let

dental TikTok
September 15, 2021 News BlogsSocial media

Dangerous Oral Health TikTok Trends

by Lidia Hovhan, theteethblog.com

TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and,

Email Marketing
September 13, 2021 News BlogsMarketing strategiesPractice management

Everything About Email Marketing for Dentists

by James Baxter

Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their

September 6, 2021 News BlogsPractice management

Your Leadership Mettle is Being Tested!

by Shawn Peers, DentalPeers

After an early summer that seemed so promising, signs of a 4th wave are leaving all of us wondering what is next. How will we end 2021 and how will we begin 2022? Let’s face it…business planning has likely never

September 2, 2021 Feature APPsOral Health OfficePractice management

To App or Not to App

by Beau Peters

Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a

Ergonomic Risks
August 30, 2021 News BlogsOverall Health

Emerging Ergonomic Risks To Dental Professionals

by Jennifer Hawley

Dentists have always needed to take care of their posture. Many dental procedures and surgeries involve some element where craning the neck, twisting the body, and taking unnatural posture can be encouraged. However, with a new Boston University analysis highlighting the

marketing
August 23, 2021 News BlogsMarketing strategiesPractice managementSocial networking

Is Your Marketing Ready for the “Next Normal”?

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

Dental Website
August 16, 2021 News BlogsPractice managementWebsites

Top Tips for a Great “About Us” Section on Your Dental Website

by Naren Arulrajah, Ekwa Marketing

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of

August 9, 2021 Feature ImplantologyOral HealthTechnology

Do You Have a Xerostomia Strategy? Dealing Better with Dry Mouth Patients Starts with Creating a Screening, Diagnosis and Management Protocol

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

According to the Cleveland Clinic, an estimated four million Americans have Sjögren’s, a systemic autoimmune disease that affects the entire body. Characterized by extensive dryness in the mouth and around the eyes, other complications include profound fatigue, chronic pain, major

August 9, 2021 News BlogsDental TeamOffice ManagementPractice management

Tips to Eliminate Staff Drama in Your Dental Office

by Dr. Gary Salwin

As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under

Leadership
August 2, 2021 News BlogsPractice management

Care to Lead

by Shawn Peers, DentalPeers

Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the

Google Reviews
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

7 Must-Follow Habits to Gain More Dental Patient Google Reviews

by Luke Warnock, Weave

In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of

Video Marketing
July 29, 2021 Feature Marketing strategiesOral Health OfficePractice managementWebsites

Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most

July 27, 2021 Video Dental VideoPractice managementSocial media

Weekly Wisdom: Not All Social Media is Created Equal

by Oral Health

  Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

A Lighthouse report in Chrome DevTools (Photo: Google)
July 19, 2021 News BlogsMarketing strategiesSearch engineWebsites

How to Assess Your Dental Website Quality with Google Lighthouse

by Naren Arulrajah, Ekwa Marketing

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized

social media
July 14, 2021 News BlogsMarketing strategiesSocial mediaSocial networking

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

by Shawn Byrne, My Digital Dentistry

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices.