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Social networking
What Is The Google 3-Pack, And How Can Your Dental Practice Get There?
by Naren Arulrajah, Ekwa MarketingHow would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby,…
Complete Guide to Dental Marketing Videos
by Naren Arulrajah, Ekwa MarketingOur love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is…
Clicks To Bricks: A Social Media Strategy For Your Practice
by David Darab, DDS, MS, MBASocial Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone…
Platforms To Use For Connecting With Potential And Existing Clients
by Alannah AlcalaFinding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing…
Running A Successful Dental Implants Campaign On Facebook
by Brent Parr, CEO of Optio Publishing Inc.Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity…
Great Events Remind Us of the Importance of Great Generosity
by Shawn Peers, DentalPeersIt was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business…
Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice
by Naren Arulrajah, Ekwa MarketingThe internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…
How to Establish Your Thought Leadership Through Guest-Posting
by Naren Arulrajah, Ekwa MarketingGuest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…
Networking 101: Why Should Dentists Care?
by Oral HealthThis isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in…
How to: LinkedIn
by Oral HealthSetting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this…
Your Network Creates Your Net Worth
by Jillian Cecchini, Managing EditorLinkedIn’s CEO, Jeff Weiner, has developed a reputation as one of the “most beloved CEOs in the world”. Two sentences in one simple tweet proves just this – “Inspire, empower, listen and appreciate. Practicing any one of these can improve…
The Dentist’s Secret Weapon for Better Online Reach
by Jackson Hadley, My Social PracticeWith organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average…
Five Ways to Promote Your Dental Practice Without Breaking the Bank
by Naren Arulrajah, Ekwa MarketingDo you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting…
Design Winning Infographics for Your Dental Practice
by Ekwa MarketingHighlight the Human Side of Your Dental Practice on Social Media
by Jackson Hadley, My Social PracticePatients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and…
Short on Time? 5 Quick Facebook Post Ideas for Dentists
by Jackson Hadley, My Social PracticePosting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10…
What Does That Mean? A Dentist’s Guide to Marketing Acronyms
by Ekwa MarketingYour Google Reviews Directly Affect Prospective Patients’ Decisions
by Jackson Hadley, My Social PracticeWhen people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading…
Is Anyone Even Seeing Your Dental Practice’s Posts?
by Jackson Hadley, My Social PracticeSocial media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients…
Effective Dental Social Media Begins in Your Practice
by Jackson HadleyWith all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships…