Topic
Social networking

July 20, 2020 News BlogsSocial mediaSocial networking

How to Build an Organic Dental Community on LinkedIn

by Aditya Sharma, Co-Founder, Hiration, Inc.

As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant…

May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In…

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not…

March 23, 2020 News BlogsSocial networking

A Dental Hygienist’s Short Guide To Professional Networking

by Molly Crockett

Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have…

February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to…

January 27, 2020 News BlogsMarketing strategiesPractice managementSocial networking

Top 3 Free Resources for New Dentists

by Kelsey O’Hagan-Wong

1. Podcasts   Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all…

December 18, 2019 News BlogsNew dentistsPractice managementPractice OperationsSocial networking

Tips For Growing Your Private Practice As A Dentist

by Derek Edison

Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move…

October 14, 2019 News BlogsSearch engineSocial mediaSocial networkingWebsites

What Is The Google 3-Pack, And How Can Your Dental Practice Get There?

by Naren Arulrajah, Ekwa Marketing

How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby,…

October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial networking

Complete Guide to Dental Marketing Videos

by Naren Arulrajah, Ekwa Marketing

Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is…

October 3, 2019 Feature Marketing strategiesOral Health OfficeSocial mediaSocial networking

Clicks To Bricks: A Social Media Strategy For Your Practice

by David Darab, DDS, MS, MBA

Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone…

August 19, 2019 News BlogsSocial mediaSocial networking

Platforms To Use For Connecting With Potential And Existing Clients

by Alannah Alcala

Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing…

August 1, 2019 Feature Oral Health OfficeSocial mediaSocial networking

Running A Successful Dental Implants Campaign On Facebook

by Brent Parr, CEO of Optio Publishing Inc.

Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity…

June 1, 2019 News BlogsSocial networkingTradeshows

Great Events Remind Us of the Importance of Great Generosity

by Shawn Peers, DentalPeers

It was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business…

April 26, 2019 News BlogsSocial mediaSocial networking

Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice

by Naren Arulrajah, Ekwa Marketing

The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…

November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…

June 15, 2018 Feature OHGdataSocial networking

Networking 101: Why Should Dentists Care?

by Oral Health

This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in…

June 1, 2018 News BlogsSocial mediaSocial networking

How to: LinkedIn

by Oral Health

    Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this…

May 1, 2018 Feature Oral Health OfficeSocial mediaSocial networking

Your Network Creates Your Net Worth

by Jillian Cecchini, Managing Editor

LinkedIn’s CEO, Jeff Weiner, has developed a reputation as one of the “most beloved CEOs in the world”. Two sentences in one simple tweet proves just this – “Inspire, empower, listen and appreciate. Practicing any one of these can improve…

November 27, 2017 News BlogsMarketing strategiesSocial networking

The Dentist’s Secret Weapon for Better Online Reach

by Jackson Hadley, My Social Practice

With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average…

November 6, 2017 News BlogsMarketing strategiesSocial networking

Five Ways to Promote Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting…