April 13, 2020
by Naren Arulrajah, Ekwa Marketing
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence.
If you are among those without a social media presence, now is a great time to change that. Where should you start?
With 2.5 billion monthly users, Facebook remains one of the most popular social networks and a marketing hub. Furthermore, Facebook owns Instagram, which is another leading network. If you are looking for the best place to start developing or optimizing your social media presence, Facebook is probably it.
This one is an obvious choice for showing off your best “before and after” patient pictures, but don’t limit yourself. It is also a great place for behind-the-scenes images of your office, staff photos, showcasing technology in your office, and even relevant memes.
You might not think of it as one, but YouTube is a social network, and a very active one. It is a great place to showcase your expertise, with explainer videos, oral health tips, and even patient testimonials. You can also embed YouTube videos in your website and share them on other platforms.
Designed for bite-size, sharable content, Twitter is ideal for quotes, links, and short tips. You can also use the format to start a conversation by posing a question or inviting questions from your followers.
Tips for social media success
Remember these points:
Social media is no longer a virtual hangout for kids, or simply a place to chat with friends. It is a great tool for reaching new patients, engaging (and retaining) existing patients, and building your digital presence. Furthermore, it is one of the fastest ways to disseminate information and update the community about changes at your office – a benefit that is more important than ever in these uncertain times.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.
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