People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video in growing your thriving practice? It’s the smartphone in your pocket.
Do you still watch TV? Most of us do — at least a little bit. But in every age group, time spent watching TV is dropping like a rock while time spent watching online videos continues to dramatically rise.
As this trend continues, creating and sharing original video content on social media has become a very effective way to reach your patients and prospective new patients.
Here are a few reasons why you should make social video content a top priority today:
1. Video Affects Decision Making
Some studies show that consumers are 80 percent more likely to make a favorable decision about your product or service when it’s accompanied by video support.
2. Facebook Loves Video
Native video uploads on Facebook have 10 times the reach of shared YouTube links posted to Facebook. And when the videos are truly engaging, and boosted to the right target audiences, they can do wonders for expanding your reach.
3. Video Helps Make Things Interesting
We sometimes hear from dentists “What am I supposed to post about? People think dentistry is boring!” That doesn’t have to be the case. Even a simple, yet unique video about the correct way to brush your teeth can be fun and interesting.
4. It’s Never Been Easier
Video production used to require a whole team and weeks of work. Not anymore! Everything you need to make a great video is on your smartphone. Explore the video capabilities of your smartphone and the free editing apps, like iMovie and Adobe Premiere Clip.
5. Video Drives Engagement
Studies report that videos get up to 1200 percent more shares than text and image posts. When patients share your social media content, they become advocates for your practice, introducing you to family, friends, coworkers and neighbors who trust their recommendations.
About the Author
Jackson Hadley is a marketing strategist with My Social Practice, which provides a complete social media marketing solution for dental, orthodontic and optometric practices. A public relations specialist, Jackson combines the advertising and trust-building aspects of social media to help businesses connect authentically with their communities.
