Great Practice Marketing Is Your Competitive Advantage

“5 Success Factors To Better Compete”

For many dental offices, the business year correlates to the calendar year. Here we are at Q4 and it’s time to be strategizing and executing on business growth initiatives to finish the year strong,
while also establishing momentum for a fast start in 2016.

If attracting more new patients every month is your goal, here are five ideas to think about to support your efforts.

1.) Office First Impression – Tomorrow park your car at the front of the office and walk in your front door. Are the signage and front door clean and vibrant? Is there an opportunity to leverage
your windows to better promote the practice to people walking or driving by?

2.) Digital Presence – No matter how someone learns of you, people will leverage the internet to learn more about you. Is your website mobile ready and projecting the right image? Does your
Facebook page have current posts that connect with people on a lifestyle level? Is your website coming up near the top of a Google search?

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3.) Existing Client Connection – Dentistry is a relationship based profession, based on providing a great overall experience with every visit. Is there an opportunity to upgrade the patient experience at your practice? Are patients aware that you are welcoming new patients and appreciative of referrals?

4.) Local Community Presence – Outside of your patient file referrals, the households in your local area represent your best new client opportunity. Do the people living within a seven minute radius know of you? What are your best media options to take your marketing message to these folks?

5.) Practice Marketing Team – Like any team sport, success is best realized when everyone is working together to achieve a common goal. Is your team aware of the business goals / targets that you would like to achieve? Are there regular huddles happening to keep everyone engaged and together?

While these ideas may be simple in nature, they are only ideas until you make them happen. Whichever action items transfer over to your “Make It Happen List”, always be professional with your execution.

For more information, please visit: www.fullcontactmarketing.ca.

Dan