Oral Health Group

April 4, 2018 News BlogsMarketing strategies

How Your Dental Practice Can Learn and Grow From Sears’ Mistakes

by Shawn Peers, DentalPeers

For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That

April 2, 2018 News BlogsCosmetic / AestheticMarketing strategies

Trends in Teeth Whitening

by Ekwa Marketing
March 26, 2018 News BlogsMarketing strategies

Online Content Marketing Stats for Your Dental Marketing Team

by Ekwa Marketing
March 19, 2018 News BlogsCommunity Dental Care

How Community Involvement Grows Your Dental Practice

by Jackson Hadley, My Social Practice

Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that

March 12, 2018 News BlogsMarketing strategiesSocial media

15 Shifts Impacting Online Dental Marketing in 2018

by Naren Arulrajah, Ekwa Marketing

The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive

March 5, 2018 News BlogsOffice Management

Why You Need to Set and Track KPIs for Your Dental Practice

by Shawn Peers, DentalPeers

Those who choose to assume the risk of operating a small business rather than accept the security of a regular pay cheque are often passionate about what they do. Whether they are building a product or providing a service, they

February 26, 2018 News BlogsMarketing strategiesSocial media

18 Facebook Facts for Dental Marketers

by Ekwa Marketing
February 19, 2018 News BlogsPractice management

5 Things to Do If Your Practice Receives a Negative Review

by Jackson Hadley, My Social Practice

When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions

February 12, 2018 News BlogsSocial media

Dentist’s Guide to Creating & Customizing Facebook Pages

by Naren Arulrajah, Ekwa Marketing

GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t

February 5, 2018 News BlogsPractice management

Branding Your Practice: What to Consider

by Shawn Peers, DentalPeers

Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists

January 29, 2018 News BlogsPractice management

The Dreaded “C” Word in Practice Management

by Dale Tucci, TMFD Financial

Cancellations are a major issue for those who own dental practices. Dentists frequently ask for advice about reducing downtime in hygiene schedules, often seeking strategies to minimize cancelled appointments in provider schedules. Although the “C” word is a common reason for

January 15, 2018 News BlogsMarketing strategiesSocial media

Grow Your Dental Practice by Posting Daily to Social Media

by Jackson Hadley, My Social Practice

As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater

January 2, 2018 News BlogsSearch engine

The Myth of the Ideal Blog Length

by Naren Arulrajah, Ekwa Marketing

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length

December 18, 2017 News BlogsMarketing strategies

2018 Dental Marketing Trends

by Ekwa Marketing
December 11, 2017 News BlogsSocial media

Why Giving Should Be Part of Your Social Media Marketing Core

by Jackson Hadley, My Social Practice

Giving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of

December 4, 2017 News BlogsMarketing strategies

Brighten Your Profit Margin With Increased Teeth Whitening Sales

by Naren Arulrajah, Ekwa Marketing

The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry

November 27, 2017 News BlogsMarketing strategiesSocial networking

The Dentist’s Secret Weapon for Better Online Reach

by Jackson Hadley, My Social Practice

With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average

November 20, 2017 News BlogsMarketing strategiesSocial media

5 Social Media Stats You Need To Know

by Ekwa Marketing
November 13, 2017 News BlogsMarketing strategiesTrends in Dental Education

Why You Need A Visual Strategy For Your Dental Marketing Plan

by Ekwa Marketing
November 6, 2017 News BlogsMarketing strategiesSocial networking

Five Ways to Promote Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting