Oral Health Group

October 30, 2017 News BlogsMarketing strategies

7 Successful Seasonal Marketing Strategies

by Naren Arulrajah, Ekwa Marketing

Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With

October 16, 2017 News BlogsSocial media

Dentists: Are You Making These Common Hashtag Mistakes?

by Jackson Hadley, My Social Practice

Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing

October 11, 2017 News BlogsPatient educationSocial networking

Design Winning Infographics for Your Dental Practice

by Ekwa Marketing
October 2, 2017 News BlogsMarketing strategiesSocial media

Dentists’ Guide: Hosting a Twitter Party

by Naren Arulrajah, Ekwa Marketing

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate

September 27, 2017 News BlogsMarketing strategiesSocial media

Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth

by Jackson Hadley, My Social Practice

Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.

September 25, 2017 News BlogsMarketing strategies

What Are People Saying About Your Dental Practice?

by Ekwa Marketing
September 18, 2017 News BlogsOrthodontics

Tips for Discussing Orthodontic Treatment with Patients

by Emily Taylor, Thurman Orthodontics

The thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the

September 13, 2017 News BlogsMarketing strategiesSocial media

5 Reasons You Need Social Video

by Jackson Hadley, My Social Practice

People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video

September 11, 2017 News APPsBlogsTechnology

Your Dental Practice – Is There an App for That?

by Naren Arulrajah, Ekwa Marketing

Your dental patients are on the go, and they take the internet with them. They are using mobile devices to view your website, check their schedules, and contact your office. Why not make it easy for them with your very

August 28, 2017 News BlogsSocial media

Cheat Sheet: Posts For Each Social Media Platform

by Ekwa Marketing
August 21, 2017 News BlogsSocial mediaSocial networking

Highlight the Human Side of Your Dental Practice on Social Media

by Jackson Hadley, My Social Practice

Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and

August 14, 2017 News BlogsMarketing strategiesPatient education

Leverage the Power of Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and

August 8, 2017 News BlogsPatient educationPractice Operations

Creating a Culture of Patient Education in Your Practice

by Brent Parr, Optio Publishing Inc.

Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice:

July 31, 2017 News BlogsSocial mediaSocial networking

Short on Time? 5 Quick Facebook Post Ideas for Dentists

by Jackson Hadley, My Social Practice

Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10

July 24, 2017 News BlogsDental TeamPractice Operations

Are You Paying Attention to Your Dental Team?

by TGNA Dental

As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team

July 19, 2017 News BlogsMarketing strategiesSocial networking

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

by Ekwa Marketing
July 17, 2017 News BlogsSearch engineSocial networking

Your Google Reviews Directly Affect Prospective Patients’ Decisions

by Jackson Hadley, My Social Practice

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading

July 12, 2017 News BlogsDental HygieneOffice Management

Decreasing Hygiene Downtime


Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage

July 10, 2017 News BlogsSocial mediaSocial Networking

5 Twitter Tricks That Don’t Actually Work (and Why)

by Hayley Irons

We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one

July 4, 2017 News BlogsNewsOral Surgery

Your Top Picks: June 2017

by Oral Health

Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even