The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts, it will eventually help build a robust online reputation, build relationships, and translate into growing traffic for your dental practice.
Make your Website User-friendly
While designing your website and creating content, keep the demographic profile of your target audience in mind. The design should be intuitively navigable and mobile friendly for the convenience of your site visitors, and the content should be relevant, useful, accurate, current, and presented in a reader-friendly language.
Complex designing, use of medical jargon, advanced details about procedures and systems that may not be directly useful to a reader, and highly graphic images may not be something that most of your target readers may be looking for. The design and content should ideally be simple, concise and highly readable.
Try to ensure that your dental website is not overbearing on the readers in any way. For instance, if you have a video on the site, it should not automatically start once a reader visits the page. Pop-ups should be avoided, unless it is absolutely necessary to have one. As far as possible, do not indulge in anything that reduces the opportunity to creating loyal readership for your site.
Pay Attention to Key Website Analytics
Many times it may happen that your dental website is receiving a good amount of monthly traffic, but it is not translating into increasing footfalls at the practice. The key parameters to analyze should be whether the site traffic includes a majority of local visitors, and secondly, what are the engagement levels of the visitors with the website.
The goal of your online marketing and SEO efforts should be to attract local visitors who reside in and around the area where the practice is located. Secondly, it is important to measure how much time on average a visitor is spending on the site, which are the most frequently visited web pages or sections, and what is the responsiveness or engagement level of the visitor.
For more information, please visit: www.ekwa.com.
By: Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 140+ full time marketers, www.ekwa.com helps dentists who know where they want to go get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855 598-3320 to speak one-on-one with Naren.
