YouTube has emerged as a clear winner by far among various social networks, particularly when it comes to driving targeted traffic to your website and helping consumers make buying decisions. If you have any new dental product, technology or procedure to introduce to your audiences, YouTube videos may be the most effective way to do it. Once a YouTube video is launched, it can promoted over multiple social media networks as well as your own dental practice website.
A study by AOL Platforms reviewed YouTube data during the first quarter of 2014 to evaluate how far the YouTube viewers were influenced by the videos in terms of their purchase behavior. It was found that YouTube videos receive a large number of targeted viewers because of YouTube’s own search volume as well as its high rankings in Google’s search results.
Furthermore, rich video content successfully drives more people to the company’s website or purchase a product or service, or perform another activity within the purchase journey. It is however important that the content in YouTube videos should be rich, informative and adequately address the common queries of the potential viewers.
Dental marketers should understand the three stages in the online purchasing cycle where social networks can play a vital role. The first stage is getting introduced to a new dental service via social media. This becomes the first step in the purchase decision process. The second or middle stage of the purchase cycle occurs where an individual seeks more information about a particular product, service or procedure at your dental website.
The final stage in the online buying journey typically occurs when the individual goes out of the way to learn about the dental practice by searching for it via Google, Bing or Yahoo. This search could occur over their laptop or mobile devices. The goal of this search may be to look for reviews, ratings, online reputation and comments and feedback of previous patients in case of a dental practice. YouTube has continued to be one of the strongest social networks to impact purchase decisions at each of these stages.
By: Naren Arulrajah with Vikas Vij
For more information, please visit: www.ekwa.com.
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
