Oral Health Group

Millennial Patients
October 2, 2020 Feature Marketing strategiesOral Health Office

Modern Expectations: 8 Tips to Make Your Dental Office Attractive to Millennial Patients

by Derek Jones, VP Enterprise Strategy, Americas, Deputy

Millennials approach dental care differently from previous generations, which makes it difficult for some of the more traditional practices to know how to appeal to this emerging segment. However, being able to successfully attract millennial patients is key to the

social media
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

5 Ways to Improve Your Social Media Game in Healthcare

by Will Titterington

With 40,000,000 Americans saying they’re scared of going to the dentist, attracting new customers (patients) isn’t exactly easy. You’ve somehow got to ease their fears whilst also convincing them that your practice is the right one for them. So how

dental marketing
October 2, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Marketing Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Hardly anyone can claim to be unaffected by the Covid 19 pandemic. Even those fortunate enough to avoid illness have surely felt the economic pain. That is especially true of businesses that require personal contact – such as dental practices.

September 14, 2020 Feature Data Driven DentistryOHGdataPractice management

The Power of Asking

by Oral Health

Communication is key if you want to develop long lasting relationships with your patients. Good communication can be accomplished by taking the time to speak with patients during their appointments and conducting follow-up phone calls. Using social media is also

dental practice
September 14, 2020 News Blogs

Engaging Dental Practice Socially – At a Distance

by Dr. Charles Sutera, FAGD

A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to

September 3, 2020 Feature Oral Health OfficeSocial media

High Touch Social Media: Succeeding in a New Dental Era

by Rita Zamora

Fear stops about 20% of patients from visiting the dentist. This statistic is pre-COVID-19, according to Mark S. Wolff, DDS, PhD, Dean University of Pennsylvania, School of Dental Medicine. In a recent webinar, Dr. Wolff shared, “Whether real or perceived,

patient retention
September 3, 2020 Feature Marketing strategiesOral Health OfficePractice Management

It’s Not Just About New Patients: Tips for Increasing Retention

by Naren Arulrajah, Ekwa Marketing

Not everyone will come back. It’s a simple fact that every business owner must come to terms with, but the percentage for dental practices is higher than many industries. According to some reports, an attrition rate above 20% is normal.1

September 3, 2020 Feature EditorialOral Health OfficePractice managementSocial media

Making Lemonade From 2020’s Lemons: Finding the Space for Transformational Change in the Midst of Uncertainty

by Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

This month’s issue of Oral Health Office is a perfect snapshot of fall 2020, with articles on COVID-19, patient retention, and taking better advantage of social media. These are three separate pieces, but I can’t help but see the narrative

dentists social media
August 26, 2020 News BlogsPractice managementSocial media

Dentists and Social Media

by Dr. Robert Berry

Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping

August 25, 2020 Video Dental Video

Weekly Wisdom: Finding Your Practice’s Personality

by Oral Health

  In the latest Weekly Wisdom video, Dr. Angela Mulrooney shares how to find your personality in your practice and why this is important!     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your

August 19, 2020 News BlogsMarketing strategiesWebsites

Responsive Dental Website Design

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

August 12, 2020 News BlogsMarketing strategiesPractice management

Do You Need to Adjust Your Dental Marketing Strategy?

by Naren Arulrajah, Ekwa Marketing

Do you feel like the world has turned upside-down in the past few months? If so, you are not alone. Odds are, most of your patients – as well as fellow dentists – would agree. Even as most medical practices

August 5, 2020 News BlogsPractice ManagementWebsites

Why Content Marketing Is Crucial To Your Dental SEO

by Shawn Byrne, My Digital Dentistry

It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among

July 31, 2020 Feature Marketing strategiesOral Health OfficePractice management

Developing a Post-Pandemic Marketing Plan

by Naren Arulrajah, Ekwa Marketing

As the COVID-19 curve flattens, communities across North America are cautiously lifting restrictions, and health services are among the first to resume in most regions. Odds are, your dental practice recently reopened, or you are preparing to do so soon.

dental instagram
July 27, 2020 News Blogs

5 Reasons Why Your Dental Practice Needs Instagram

by Dr. Fadi Swaida

The global dental practice market is projected to be worth $36,8 billion; dental practices in the new millennium need to change their mindset towards social media and leverage it to their advantage. Practices can leverage social media platforms as a

marketing
July 24, 2020 Feature Dental TechnologyMarketing strategiesMaterials & TechnologyOral Health

Maximize Your Online Presence, Minimize Your Stress

by By Lou Shuman, DMD, CAGS, CEO and Founder of Cellerant Consulting

Experts offer advice to navigate the ever-changing “best practices” in marketing to potential patients. When evaluating the latest cone beam unit, caries detection device or milling machine – these innovations come down to whether they are the right choice for

July 24, 2020 Feature Data Driven DentistryOHGdataWebsites

Are You Taking Advantage of Your Website?

by Oral Health

We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been

dental linkedin
July 20, 2020 News BlogsSocial mediaSocial networking

How to Build an Organic Dental Community on LinkedIn

by Aditya Sharma, Co-Founder, Hiration, Inc.

As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant

July 16, 2020 News News

Henry Schein One Expands Practice Marketing Solutions in Canada with the Addition of Lighthouse 360 Officite

by Henry Schein One

Patient Communication and Web Marketing Solutions Help Canadian Dental Teams Find New Patients and Enhance the Patience Experience Henry Schein One, a joint venture of Henry Schein, Inc. (Nasdaq: HSIC), announced the expansion of its practice marketing and communications solutions

July 15, 2020 News BlogsCommunity outreachMarketing strategiesWebsites

Create an Effective Dental Blog to Build Repeat Audience

by Ekwa Marketing

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!