Oral Health Group

July 14, 2020 Video Dental Video

Weekly Wisdom: Developing Your Brand

by Oral Health

  Dr. Angela Mulrooney returns to Weekly Wisdom to speak about how you can develop the brand for your dental practice.      Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!  

July 1, 2020 News BlogsCommunity outreachMarketing strategiesPractice Management

How to Improve Dental Patient Experience with Text Message Marketing

by Alexa Lemzy, TextMagic

SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring

June 22, 2020 News BlogsMarketing strategies

Steer Clear of These Dental Marketing Mistakes

by Shawn Byrne, My Digital Dentistry

Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and

June 10, 2020 News BlogsMarketing strategiesSocial media

Employ the Power of Social Media for Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

June 9, 2020 Video Dental Video

Weekly Wisdom: How To Improve Your Social Media

by Oral Health

  In this episode of Weekly Wisdom, Dr. Angela Mulrooney explains her top three tips for improving your practice’s social media.     Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!

digital
May 29, 2020 Feature Community outreachOral Health OfficeSocial mediaSocial networking

The Power of Opinion in the Digital World

by Sophie Cameron, Director of Marketing at dentalcorp

Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In

social media
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice managementSocial media

Build Trust with Your Social Media Presence

by Melanie Fortier, BravoEd Brand Strategy

Social media has been popularized in dentistry for peer-to-peer exchange. But, the role it plays for dentist-patient exchange has been overlooked and may be preventing dentists from engaging in social media activities that benefit both themselves and their patients.1 During

COVID-19
May 29, 2020 Feature Marketing strategiesOral Health OfficePractice Management

Crafting Opportunities in a Post-COVID-19 World

by Dr. Angela Mulrooney

No matter how disaster-proof your practice was believed to be, COVID-19 hit and proved us to be vulnerable in unimaginable ways. The widespread economic effects of COVID-19 took many dentists by surprise. Is it because we live in a safe

teledentistry
May 27, 2020 News Blogs

How COVID-19 Revealed the Value of Teledentistry

by Bruce Hogan, SoftwarePundit

Despite the growing popularity of telemedicine globally, Canada’s adoption of this technology has been slow. This is unexpected considering Canada was an early pioneer in the development of virtual care! Dr. Maxwell House of Memorial University of Newfoundland used telephone

May 18, 2020 News Blogs

Dental Marketing Ideas to Grow Your Practice This 2020

by Shawn Byrne, My Digital Dentistry

Marketing plays a vital role in the growth and success of any business.  And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists,

May 15, 2020 News Blogs

Use YouTube Analytics to Fine-Tune Your Dental Video Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 13, 2020 News News

OneLocal Releases COVIDsafe.Services

by OneLocal 

New platform is a free tool for dentists to share their compliance with COVID-19 safety standards    OneLocal commissioned a survey of 1,072 respondents to understand how consumer behaviour is changing with COVID-19. The survey found that 80 per cent

dentist text messaging
May 13, 2020 News Blogs

How Dentists Can Use Text Messaging to Engage Patients

by Bruce Hogan, SoftwarePundit

Here is a truth you probably already know – dental practices should be text messaging their patients. Why? It’s what the patients want! Studies have shown that texting is the preferred communication channel for many patients. According to a survey

teledentistry
May 11, 2020 News BlogsConnectivityCustomer servicePractice Management

Is Teledentistry the Key to Surviving and Thriving in Uncertain Times?

by Naren Arulrajah, Ekwa Marketing

For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift

May 6, 2020 News Blogs

How to Adapt Your Marketing During the Coronavirus

by Christie Simon

A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important

May 1, 2020 Feature Marketing strategiesOral Health OfficePractice ManagementSocial media

Influencer Marketing in Dentistry

by Dr. Angela Mulrooney

What does it mean to be an influencer? It used to be that someone would pay you thousands of dollars to pose with pretty purses to influence others to desire the merchandise you were posing with. Nice gig if you

April 29, 2020 News Blogs

How to Create A Perfect Personal Brand as A Dentist

by Michael Gorman

A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about

April 27, 2020 News BlogsSocial mediaWebsites

Showcase Your Dental Videos on Multiple Social Networks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

April 22, 2020 News Blogs

3 Ways to Use “Google Trends” For Your New Dental Practice

by Frank Hamilton

It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews,

April 14, 2020 Video Dental Video

Weekly Wisdom: How to Modernize Your Practice

by Oral Health

  Darcie Galbraith, Strategic Design Coach of Bella Vita Designs, shares how important it is to demonstrate your person style and values in your office design in this episode of Weekly Wisdom.     Subscribe to Oral Health’s weekly e-newsletter to