Oral Health Group

New Website
November 8, 2021 News BlogsMarketing strategiesPractice managementWebsites

Quality Takes Time: Corners You Should Never Cut When Launching a New Website

by Naren Arulrajah, Ekwa Marketing

You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims

October 25, 2021 News BlogsPractice managementWebsites

Reasons Your Web Traffic is in Flux

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

September 2, 2021 Feature Marketing strategiesOral Health OfficePractice management

Understanding and Optimizing the Dental Marketing Funnel

by Naren Arulrajah, Ekwa Marketing

Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and

Dental Website
August 16, 2021 News BlogsPractice managementWebsites

Top Tips for a Great “About Us” Section on Your Dental Website

by Naren Arulrajah, Ekwa Marketing

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of

July 26, 2021 News BlogsMarketing strategiesSearch engineSocial networkingWebsites

Improve Your Dental SEO with Backlinks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

A Lighthouse report in Chrome DevTools (Photo: Google)
July 19, 2021 News BlogsMarketing strategiesSearch engineWebsites

How to Assess Your Dental Website Quality with Google Lighthouse

by Naren Arulrajah, Ekwa Marketing

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized

website content
June 23, 2021 News BlogsMarketing strategiesWebsites

What Type of Content Should Your Dental Website Feature?

by Christie Simon

You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear

May 31, 2021 News BlogsPractice managementSearch engineWebsites

How To Make Your Dental Clinic Website Visible On Google

by James Baxter

Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop

Attracting New Patients to Your Dental Practice
May 17, 2021 News BlogsMarketing strategiesNew dentistsPractice managementWebsites

Attracting New Patients to Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at

April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and

March 17, 2021 News BlogsMarketing strategiesWebsites

How to Get a Healthy E-A-T Score for Your Dental Website

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

dental website
November 16, 2020 News BlogsMarketing strategiesPractice managementSearch engineWebsites

5 Website Features Every Dental Practice Needs

by Sammi Dittloff, NexHealth

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article

August 19, 2020 News BlogsMarketing strategiesWebsites

Responsive Dental Website Design

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

August 5, 2020 News BlogsPractice ManagementWebsites

Why Content Marketing Is Crucial To Your Dental SEO

by Shawn Byrne, My Digital Dentistry

It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among

July 24, 2020 Feature Data Driven DentistryOHGdataWebsites

Are You Taking Advantage of Your Website?

by Oral Health

We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been

July 15, 2020 News BlogsCommunity outreachMarketing strategiesWebsites

Create an Effective Dental Blog to Build Repeat Audience

by Ekwa Marketing

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 18, 2020 News Blogs

Dental Marketing Ideas to Grow Your Practice This 2020

by Shawn Byrne, My Digital Dentistry

Marketing plays a vital role in the growth and success of any business.  And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists,

April 22, 2020 News Blogs

3 Ways to Use “Google Trends” For Your New Dental Practice

by Frank Hamilton

It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews,