April 1, 2021 Feature Oral Health OfficePractice managementWebsites

Growing & Maintaining Your Practice Website

by Naren Arulrajah, Ekwa Marketing

The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and…

March 17, 2021 News BlogsMarketing strategiesWebsites

How to Get a Healthy E-A-T Score for Your Dental Website

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding…

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

November 16, 2020 News BlogsMarketing strategiesPractice managementSearch engineWebsites

5 Website Features Every Dental Practice Needs

by Sammi Dittloff, NexHealth

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article…

August 19, 2020 News BlogsMarketing strategiesWebsites

Responsive Dental Website Design

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

August 5, 2020 News BlogsPractice ManagementWebsites

Why Content Marketing Is Crucial To Your Dental SEO

by Shawn Byrne, My Digital Dentistry

It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among…

July 24, 2020 Feature Data Driven DentistryOHGdataWebsites

Are You Taking Advantage of Your Website?

by Oral Health

We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been…

July 15, 2020 News BlogsCommunity outreachMarketing strategiesWebsites

Create an Effective Dental Blog to Build Repeat Audience

by Ekwa Marketing

  Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

May 18, 2020 News Blogs

Dental Marketing Ideas to Grow Your Practice This 2020

by Shawn Byrne, My Digital Dentistry

Marketing plays a vital role in the growth and success of any business.  And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists,…

April 22, 2020 News Blogs

3 Ways to Use “Google Trends” For Your New Dental Practice

by Frank Hamilton

It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews,…

March 18, 2020 News BlogsSearch engineWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 19, 2020 News Blogs

What Is Google Ads And Why Should Dentists Use It?

by Florian Tomko, Profitable Dentistry

Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you…

February 17, 2020 News BlogsSearch engineSocial mediaWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It…

January 31, 2020 Feature BlogsOral Health OfficePractice ManagementSearch engineWebsites

How to Start a Dental Blog for Your Practice

by Aimee Laurence

It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your…

January 20, 2020 News Blogs

How To Optimize A Google Ads Campaign: Everything To Know

by Florian Tomko, Profitable Dentistry

Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do…

December 23, 2019 News BlogsSearch engineSocial mediaWebsites

7 Simple Ways To Increase Online Dental Inquiries

by Irfan Ahmed, Branex Inc.

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is…

December 16, 2019 News BlogsMarketing strategiesSearch engineWebsites

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

by Naren Arulrajah, Ekwa Marketing

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT…

December 9, 2019 News Blogs

7 Things To Do And Consider Before Launching A Google Adwords Campaign

by Florian Tomko, Profitable Dentistry

Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning.…