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June 26, 2017 News BlogsMarketing strategies

Are You Achieving Your Goals with Online Dental Marketing?

by Naren Arulrajah with Vikas Vij

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every

June 21, 2017 News BlogsSearch engine

Google Demands Quality Content: What Does That Mean?

by Naren Arulrajah

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will

June 19, 2017 News BlogsDental CarePublic Relations - Patient Care

Providing Dental Care for Special Needs Patients

by Dr. Jonathan Everett, Kirkland Family Dentistry

As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them

June 12, 2017 News BlogsSocial media

Everyone Needs a Crisis Plan… Yes, Even Dentists

by Jackson Hadley, My Social Practice

If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they

June 5, 2017 News BlogsWebsites

Your Top Picks: May 2017

by Oral Health

Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive

May 29, 2017 News BlogsSearch engineWebsites

What is External SEO and Why is it Important?

by Ekwa Marketing
May 22, 2017 News BlogsSocial networkingWebsites

Is Anyone Even Seeing Your Dental Practice’s Posts?

by Jackson Hadley, My Social Practice

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients

May 15, 2017 News BlogsSocial mediaSocial Networking

4 Ways to Make an Effective Social Media Marketing Plan

by Hayley Irons

When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when

May 8, 2017 News BlogsSocial mediaSocial Networking

Top Strategies for Running a Facebook Contest

by Ekwa Marketing
May 1, 2017 News BlogsNewsWebsites

Your Top Picks: April 2017

by Oral Health

Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching

April 24, 2017 News BlogsMarketing strategiesWebsites

The Importance of Consistent Content

by Hayley Irons

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor

April 17, 2017 News BlogsSearch engineWebsites

Patience is an Important Virtue in Achieving Dental SEO Results

by Naren Arulrajah with Vikas Vij

To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast

April 10, 2017 News BlogsSocial mediaSocial Networking

What’s Your Dental Social Media ROI?

by Jackson Hadley, My Social Practice

All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social

April 4, 2017 News BlogsCancerOral HealthPublic Health

It’s Oral Cancer Awareness Month – Spread the Word!

by Vigilant Biosciences

Read more about Oral Cancer Awareness Month in our News section – click here for more.

April 3, 2017 News BlogsGeneral DentistryTrends in Dental Education

Your Top Picks: March 2017

by Oral Health

Spring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new

March 27, 2017 News BlogsMarketing strategiesSocial mediaSocial Networking

The Dentist’s Starter Guide to Twitter

by Jackson Hadley, My Social Practice

Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.

March 20, 2017 News BlogsConnectivityMarketing strategies

How to Build a Loyal Email Marketing Subscriber Base

by Ekwa Marketing
March 13, 2017 News BlogsTechnologyWebsites

5 Simple Ways to Spruce Up Your Practice’s About Page

by Jackson Hadley, My Social Practice

Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.

March 8, 2017 News BlogsWebsites

Why Does Monthly Traffic to Your Dental Website Fluctuate?

by Naren Arulrajah with Vikas Vij

A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant

March 6, 2017 News BlogsSocial mediaSocial networking

Effective Dental Social Media Begins in Your Practice

by Jackson Hadley

With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships