With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. Use the following three tactics to ensure higher rankings in Facebook search for your dental practice:
Enrich you Facebook Posts with Multimedia
Several studies in the past have shown that images and videos on social media garner a lot more attention than plain text posts, and get shared more often. In your Facebook posts, wherever possible, you should include images, videos, infographics, webinars, slide shares or some useful links.
Share Pinterest pins, Instagram pictures and YouTube videos via Facebook whenever you have them. Such enriched content will not only gain more likes, shares and comments, but is also likely to show up more prominently in Facebook search results.
Host Polls, Quizzes and Contests
Whenever you find that the activity on your Facebook network is getting dull, you can introduce fresh excitement in the form of polls, quizzes or innovative contests. These interactive formats will encourage people within your network to participate and get more involved.
You may offer simple incentives in the form of a free dental service, rebate on a particular procedure, or another type of prize that makes your Facebook community feel privileged and special. Once your fan engagement is high, it will improve your community content, and help you to achieve higher search rankings on Facebook.
Introduce Changes Frequently
Give your Facebook page a makeover whenever you can. Change the cover image and headlines from time to time. Use different types of calls to action, regularly update your “About Us” section, and list new achievements, milestones or provide information about latest events periodically.
All such changes will continually break monotony and keep bringing visitors to your Facebook page repeatedly. At the same time, your chances of getting higher search rankings improve each time you introduce any significant change to the look or content of your Facebook page.
By: By Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 130+ full time marketers, www.ekwa.com helps dentists who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
