Blogs

How to: Choose the Right Topic for Your Dental Website

Online Reviews and Testimonials: Everything You Need to Know

We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and…

How Much Can One Viral Video Be Worth to Your Dental Practice?

When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it…

How Your Dental Practice Can Learn and Grow From Sears’ Mistakes

For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That…

Trends in Teeth Whitening

Online Content Marketing Stats for Your Dental Marketing Team

How Community Involvement Grows Your Dental Practice

Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that…

15 Shifts Impacting Online Dental Marketing in 2018

The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive…

Why You Need to Set and Track KPIs for Your Dental Practice

Those who choose to assume the risk of operating a small business rather than accept the security of a regular pay cheque are often passionate about what they do. Whether they are building a product or providing a service, they…

18 Facebook Facts for Dental Marketers

5 Things to Do If Your Practice Receives a Negative Review

When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions…

Dentist’s Guide to Creating & Customizing Facebook Pages

GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t…

Branding Your Practice: What to Consider

Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists…

The Dreaded “C” Word in Practice Management

Cancellations are a major issue for those who own dental practices. Dentists frequently ask for advice about reducing downtime in hygiene schedules, often seeking strategies to minimize cancelled appointments in provider schedules. Although the “C” word is a common reason for…

How to: Market on LinkedIn

Grow Your Dental Practice by Posting Daily to Social Media

As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater…

The Myth of the Ideal Blog Length

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length…

2018 Dental Marketing Trends

Why Giving Should Be Part of Your Social Media Marketing Core

Giving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of…

Brighten Your Profit Margin With Increased Teeth Whitening Sales

The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry…