Blogs

It’s Always the Little Things!

Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us…

5 Important Steps to Improve New Patient Experience

The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental…

Boost Your Online Dental Presence with Creative Visual Content

Dental Marketing Myths You Should Ignore

To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their…

Recruiting Talent is a Full Time Job!

Now that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in…

How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients

Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you…

Dental Office Design: Your Questions Answered

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to…

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…

5 Content Marketing Trends for Dentists in 2019

Start 2019 By Telling Me What You See!

When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is…

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…

Two Proven Marketing Ideas for Your Dental Practice

Does Your H.I. Need an Upgrade?

Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is…

Which is Better for Dental SEO: Podcasting or Blogging?

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has…

Press Visibility for Your Practice

How to Establish Your Thought Leadership Through Guest-Posting

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…

Rise of the Dental Machines?

Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.…

Should Your Dental Marketing Strategy Include 24-Hour Content?

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media…

Instagram Creates New Opportunities for Dental Marketers

Top 5 Trends in Cosmetic Dentistry

There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that…