Oral Health Group


February 5, 2018 News BlogsPractice management

Branding Your Practice: What to Consider

by Shawn Peers, DentalPeers

Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists

January 29, 2018 News BlogsPractice management

The Dreaded “C” Word in Practice Management

by Dale Tucci, TMFD Financial

Cancellations are a major issue for those who own dental practices. Dentists frequently ask for advice about reducing downtime in hygiene schedules, often seeking strategies to minimize cancelled appointments in provider schedules. Although the “C” word is a common reason for

January 22, 2018 News BlogsSocial media

How to: Market on LinkedIn

by Ekwa Marketing
January 15, 2018 News BlogsMarketing strategiesSocial media

Grow Your Dental Practice by Posting Daily to Social Media

by Jackson Hadley, My Social Practice

As patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater

January 2, 2018 News BlogsSearch engine

The Myth of the Ideal Blog Length

by Naren Arulrajah, Ekwa Marketing

One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length

December 18, 2017 News BlogsMarketing strategies

2018 Dental Marketing Trends

by Ekwa Marketing
December 11, 2017 News BlogsSocial media

Why Giving Should Be Part of Your Social Media Marketing Core

by Jackson Hadley, My Social Practice

Giving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of

December 4, 2017 News BlogsMarketing strategies

Brighten Your Profit Margin With Increased Teeth Whitening Sales

by Naren Arulrajah, Ekwa Marketing

The popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry

November 27, 2017 News BlogsMarketing strategiesSocial networking

The Dentist’s Secret Weapon for Better Online Reach

by Jackson Hadley, My Social Practice

With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average

November 20, 2017 News BlogsMarketing strategiesSocial media

5 Social Media Stats You Need To Know

by Ekwa Marketing
November 13, 2017 News BlogsMarketing strategiesTrends in Dental Education

Why You Need A Visual Strategy For Your Dental Marketing Plan

by Ekwa Marketing
November 6, 2017 News BlogsMarketing strategiesSocial networking

Five Ways to Promote Your Dental Practice Without Breaking the Bank

by Naren Arulrajah, Ekwa Marketing

Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting

October 30, 2017 News BlogsMarketing strategies

7 Successful Seasonal Marketing Strategies

by Naren Arulrajah, Ekwa Marketing

Have a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With

October 16, 2017 News BlogsSocial media

Dentists: Are You Making These Common Hashtag Mistakes?

by Jackson Hadley, My Social Practice

Hashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing

October 11, 2017 News BlogsPatient educationSocial networking

Design Winning Infographics for Your Dental Practice

by Ekwa Marketing
October 2, 2017 News BlogsMarketing strategiesSocial media

Dentists’ Guide: Hosting a Twitter Party

by Naren Arulrajah, Ekwa Marketing

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate

September 27, 2017 News BlogsMarketing strategiesSocial media

Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth

by Jackson Hadley, My Social Practice

Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.

September 25, 2017 News BlogsMarketing strategies

What Are People Saying About Your Dental Practice?

by Ekwa Marketing
September 18, 2017 News BlogsOrthodontics

Tips for Discussing Orthodontic Treatment with Patients

by Emily Taylor, Thurman Orthodontics

The thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the

September 13, 2017 News BlogsMarketing strategiesSocial media

5 Reasons You Need Social Video

by Jackson Hadley, My Social Practice

People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video