Blogs

February 17, 2020 News BlogsSearch engineSocial mediaWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

February 12, 2020 News BlogsMarketing strategiesWebsites

The Dos and Don’ts of Dental Advertising on Google

by JJ Workman, PatientPop

Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence…

February 10, 2020 News BlogsMarketing strategiesWebsites

UX: What is it and Why is it Important to Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It…

February 5, 2020 News BlogsMarketing strategiesPractice ManagementSocial networking

How to Guard Your Marketing Dollars in 2020

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to…

February 3, 2020 News Blogs

Do You Know Your KPIs?

by Shawn Peers, Dental Peers

When coaching struggling teams, I find that management is often oblivious about the status of their key performance indicators (KPIs). Some may be familiar with monthly revenue numbers. Beyond that, they fail to dig any deeper to understand why they…

January 29, 2020 News BlogsSocial mediaSocial Networking

Video Marketing Numbers To Know

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

January 27, 2020 News BlogsMarketing strategiesPractice managementSocial networking

Top 3 Free Resources for New Dentists

by Kelsey O’Hagan-Wong

1. Podcasts   Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all…

January 22, 2020 News Blogs

Dental Management for Pregnant Patients

by Beatrice Beard

For a woman carrying a child at any stage of pregnancy, maintaining good health in all aspects is vital. Many women are aware of the various foods and drinks they will need to abstain from, or the vitamins they will…

January 20, 2020 News Blogs

How To Optimize A Google Ads Campaign: Everything To Know

by Florian Tomko, Profitable Dentistry

Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do…

January 15, 2020 News BlogsOverall Health

Best Bodyweight Exercises For Dentists to Stay Healthy

by Bozhidar Karailiev

As it is the New Year, it’s time to celebrate. It’s time to set new goals and start fresh. What’s better than starting to take care of our health and well being? As a dentist, or someone in the medical…

January 13, 2020 News BlogsSocial NetworkingYouTube

YouTube: The Dental Marketing Goldmine You Might be Missing

by Naren Arulrajah, Ekwa Marketing

A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard…

January 8, 2020 News BlogsNew Technologies

How Technology Shapes Dentistry’s Future

by Bryan Wood

People have always avoided going to the dentist. There are a number of reasons for this trepidation. Some people have had an unpleasant, even painful experience. Others simply don’t like the idea of having strangers probing and prodding in their…

January 6, 2020 News BlogsOffice ManagementPractice management

Vision 2020: You Don’t Have to be Alone!

by Shawn Peers, Dental Peers

As we close the book on 2019 and move into a new decade, it is an interesting time to consider the evolving landscape for dentistry. The constant “yin and yang” between the profession versus the business of dentistry will continue…

December 30, 2019 News Blogs

The Journey Of Opening Your Own Practice

by Jennifer Grzebien, RDH

In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have…

December 23, 2019 News BlogsSearch engineSocial mediaWebsites

7 Simple Ways To Increase Online Dental Inquiries

by Irfan Ahmed, Branex Inc.

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is…

December 18, 2019 News BlogsNew dentistsPractice managementPractice OperationsSocial networking

Tips For Growing Your Private Practice As A Dentist

by Derek Edison

Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move…

December 16, 2019 News BlogsMarketing strategiesSearch engineWebsites

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

by Naren Arulrajah, Ekwa Marketing

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT…

December 11, 2019 News Blogs

5 Dental Marketing Trends to Watch in 2020

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

December 9, 2019 News Blogs

7 Things To Do And Consider Before Launching A Google Adwords Campaign

by Florian Tomko, Profitable Dentistry

Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning.…

December 2, 2019 News BlogsMental HealthOverall Health

Physician, Take Care Of Thyself!

by Shawn Peers, Dental Peers

The Holidays are a time of year for celebration. Time to spend with family and friends. It can also be a time of reflection. Many of us will look back on “the year that was” to celebrate our successes. We…