Blogs

Optimizing Dental Website Content After It Goes Live

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to…

Using Technology to Enhance, Not Eliminate, Patient Interaction

My last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes”…

Finding a Job When Coming Out of Dental School

Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?…

Tips for Dentists on Treating Anxious Patients

6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts

The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can…

Tips to Analyze Your Dental Digital Marketing Performance

Legalizing Cannabis: How to Prepare Your Practice

Legalized pot is coming just in time for Hallowe’en and it could be scary for your practice if you’re not ready! Welcome back from the lazy days of summer! Getting back into gear for end of the year can be…

Your New Dental Office: 12 Ways to Prepare for What’s Ahead

You are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our…

3 Steps to Generate Leads for Your Dental Practice Through Content Marketing

Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing…

How to Create a Unique 5 Star Dental Practice

Running a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Happy…

Email Marketing: How to Write a Better Subject Line

How Do I Improve the Quality of Human Interaction at Patient Contact Points?

You may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with…

Building Trust in Your Dental Practice Through Social Proof

When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition,…

Best Practices For Your Dental Visual Marketing Campaign

Design 911: State Your Emergency

So you have gone through dental school, have been the top student in your year, outperformed your peers in almost any field of activity you have undertaken; you are smart, driven and capable, but you suddenly feel lost and helpless…

Four Tips to Improve Online Visibility

Making the Most of Our Contact Points

Tracking expert predictions on future trends in dentistry is one of the things a geek like me enjoys. Planning for the future requires us to anticipate the future. We may not be right in our predictions…but it never hurts to…

5 Quick and Effective Dental Marketing Tactics

Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive…

Get Your Patients Excited About Getting Braces with These 7 Orthodontic Tips

A lot of your patients probably get skittish prior to getting braces right? The best way to calm them down is by reminding them why they are getting braces in the first place and how they will benefit from them.…

How to Boost Localized Search for Your Website?

Local search is proving to be one of the most prominent trends in 2018, and is likely to maintain its position among optimization factors in the year 2019 as well. Local search optimization is now a key determining factor in…