View Print Edition
View Digital Edition
View Digital Edition
Blogs
How to Optimize Your Dental Practice Facebook Page
by Ekwa Marketing7 Ways to Make Asking for Patient Reviews a Snap
by Jackson Hadley, My Social PracticeYour practice needs online reviews to build organic, word-of-mouth marketing, but asking patients to write one can be difficult. Implement these simple tips with your team and you’ll be able to confidently and comfortably invite patients to become advocates for…
Integrate SEO and PR to Increase your Patient Reach
by Naren Arulrajah with Vikas Vij, Ekwa MarketingSearch engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine…
Pediatric Dentistry: An Update from Josh Wren
by PulpdentRecent developments in dental materials have significantly improved pediatric dental care. Dr. Josh Wren will discuss the latest trends in pedodontics in his upcoming CE Webinar, Pediatric Dentistry: An Update, on July 26, 2016. We sat down with Dr. Josh…
5 Tips to Avoid Financial Stress
by Shen ChaoAre you a dentist suffering from financial stress? Want learn how to handle it better? As a dentist, everyone around you will know that you earn pretty well. What they might not know is that dentists, despite the notion that…
How to Connect with Potential Patients and Establish Trust
by Ekwa MarketingDental Practice Marketing: Paid Advertising 101
by Donya FerrisWhen it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and…
Increase Patient Satisfaction Rates with Dental IT Tools
by Naren Arulrajah with Vikas Vij, Ekwa MarketingSeveral patient-friendly dental IT (information technology) tools are available today to help improve the levels of patient satisfaction. At the same time, these tools can make a dental practice more operationally efficient. Dentists who adopt new technologies and innovative IT…
Tracking for Success
by Lisa Philp, TGNAScoring is all part of our everyday life. We use scores and rankings to make our decisions, for example about where we shop, who we vote for, and what we aim for to improve, based on where we are in…
Hiring a New Staff Member to Increase Practice Efficiency
by Dr. Amruta PatelHiring the right employee is crucial for any business. In today’s postmodern world you can see turmoil and dramatic changes taking place. These are increasing in diversity, increase in consumerism, globalization, mobility of workers, decline of nuclear family and increased…
7 Tips to Bring Out the Best Results from Your Dental Team
by Dr. Amruta PatelWhat makes a successful dental practice? Sometimes the sales numbers are decreasing and you may wonder why your company is not reaching its potential. The reason for such a situation may be that your employees are not happy. So how…
How Efficient Is Your Scheduling?
by Lisa PhilpOnce your patient has accepted their recommended treatment plan and has signed a financial agreement, the scheduling of their treatment may begin. One of the biggest challenges that we see practices dealing with on a daily basis is how to…
Digital Health is Evolving – mHealth and Your Patients
by Ekwa MarketingCreate Thought Leadership in Dentistry
by Oral HealthOne of the key attributes that can distinguish your dental marketing approach from other competitors is thought leadership. When patients search for a local dentist online, they are not only looking for credentials of competence, but also for authority and…
How To Turn New Patients Into Return Patients
by Oral HealthTop 10 Ways to Ensure Your Practice Thrives
by Oral HealthAs summer is nearing an end, now is the time of year to ask the following question about your year over year status. Are you on a decline that won’t seem to stop? Is the practice surviving with a flat-line plateau…
Create a Dental Blog to Increase Your Site Viewership
by Oral HealthThe demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable, accessible and more effective for an average…
Millennial Marketing – Connecting with the Digital Generation
by Oral HealthThree Steps to Improved Financial Health
by Oral HealthToday’s unpredictable, uncertain and rapidly changing world demands that more attention than ever be paid to you mental health, physical health and ”fiscal” health. Here are three steps you can follow to improve your fiscal health: 1. Responsibility – You…
The Power of Experience to Educate and Empower Your Patients
by Oral HealthAre you doing all you can to motivate and empower your patients to become actively involved in their dental health? As dental professionals, you are trained to understand the science of oral health. You know how to use the…