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Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence…
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It…
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to…
When coaching struggling teams, I find that management is often oblivious about the status of their key performance indicators (KPIs). Some may be familiar with monthly revenue numbers. Beyond that, they fail to dig any deeper to understand why they…
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all…
For a woman carrying a child at any stage of pregnancy, maintaining good health in all aspects is vital. Many women are aware of the various foods and drinks they will need to abstain from, or the vitamins they will…
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do…
As it is the New Year, it’s time to celebrate. It’s time to set new goals and start fresh. What’s better than starting to take care of our health and well being? As a dentist, or someone in the medical…
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard…
People have always avoided going to the dentist. There are a number of reasons for this trepidation. Some people have had an unpleasant, even painful experience. Others simply don’t like the idea of having strangers probing and prodding in their…
As we close the book on 2019 and move into a new decade, it is an interesting time to consider the evolving landscape for dentistry. The constant “yin and yang” between the profession versus the business of dentistry will continue…
In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have…
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is…
Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move…
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT…
Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning.…
The Holidays are a time of year for celebration. Time to spend with family and friends. It can also be a time of reflection. Many of us will look back on “the year that was” to celebrate our successes. We…
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