Blogs

Don’t Allow The Bully Into Your Workplace

Picture working in this environment: Your entire team, led by the office manager, has conspired against you. At lunch time, there is never a chair at the table for you. Sometimes, the lunch you have prepared has been thrown out…

Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice

The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have…

Obstacles and Solutions in Delivering Dental Care to LTC Patients

As we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care.…

Create a Successful Dental YouTube Marketing Campaign

Leading the Path Forward in Change

As my blogs always come out on the first Monday of the month, there is a good chance I am still enjoying myself in the warm sunshine of a Caribbean cruise as you read this. But it is not just…

Ways To Effectively Communicate With Your Potential Patients Online

People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply…

How to Benefit from Podcasts for Your Dental Practice Marketing?

The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no…

Top 10 Effective Ways to Promote the Dental Practice

Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice…

It’s Always the Little Things!

Life is full of big plans… big announcements… big changes! Perhaps your review of your 2018 business performance has left you feeling the need to make some big changes to make 2019 that much more successful. Unfortunately, many of us…

5 Important Steps to Improve New Patient Experience

The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental…

Boost Your Online Dental Presence with Creative Visual Content

Dental Marketing Myths You Should Ignore

To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their…

Recruiting Talent is a Full Time Job!

Now that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in…

How To Drive More Localized Traffic To Your Dental Website and Deliver More Value To Your Patients

Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you…

Dental Office Design: Your Questions Answered

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to…

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading…

5 Content Marketing Trends for Dentists in 2019

Start 2019 By Telling Me What You See!

When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is…

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…

Two Proven Marketing Ideas for Your Dental Practice