View Print Edition
View Digital Edition
View Digital Edition
Blogs
How to Improve the Conversion Rates of your Dental Website
by Naren Arulrajah with Vikas VijConversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your…
Digital Marketing Trends That Will Define 2017
by Ekwa MarketingInterested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!
Afraid of Annoying Followers with Daily Posts? Here’s Why You Shouldn’t Be
by Jackson Hadley, My Social PracticeWhat do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear…
Floss vs Interdental Brushes: Who Wins?
by Adrianne Gervais, RDH (Oral Science)Today, I would like to share my thoughts on the ongoing debate between dental floss and interdental brushes, and what we should be recommending to our patients to enhance their oral health. I will begin by sharing a few recent…
Getting Control of Your Email
by TGNA Practice ManagementEmail overload is a common stressor in the modern workplace. If you feel that email is impacting your productivity, the following tips may help: Check email only a few times a day. Turn off e-mail alerts so you don’t have the…
Rank Your Dental Practice on Search Engines
by Donya FerrisIn today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as…
Don’t Know What to Post on Social Media? Follow These 5 Simple Guidelines
by Jackson Hadley, My Social PracticeWhat’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental…
The Biggest Oral Health Trends That Shaped 2016
by Dr. Normand BachFor as long as people have had teeth, there’s been a keen interest in keeping them healthy or at least, that’s what everyone would like to believe. In reality, oral hygiene has only been on our radar since the 20th…
Top 10 Dental News Stories of 2016
by Oral HealthIt’s been quite the year for dental news! Between mixed feelings on some basic dental hygiene practices (sorry, but there’s no way we could leave it off the list) to the warnings of diseases in the dental office there’s been…
How to Optimize Your Dental Practice Facebook Page
by Ekwa Marketing7 Ways to Make Asking for Patient Reviews a Snap
by Jackson Hadley, My Social PracticeYour practice needs online reviews to build organic, word-of-mouth marketing, but asking patients to write one can be difficult. Implement these simple tips with your team and you’ll be able to confidently and comfortably invite patients to become advocates for…
Integrate SEO and PR to Increase your Patient Reach
by Naren Arulrajah with Vikas Vij, Ekwa MarketingSearch engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine…
Pediatric Dentistry: An Update from Josh Wren
by PulpdentRecent developments in dental materials have significantly improved pediatric dental care. Dr. Josh Wren will discuss the latest trends in pedodontics in his upcoming CE Webinar, Pediatric Dentistry: An Update, on July 26, 2016. We sat down with Dr. Josh…
5 Tips to Avoid Financial Stress
by Shen ChaoAre you a dentist suffering from financial stress? Want learn how to handle it better? As a dentist, everyone around you will know that you earn pretty well. What they might not know is that dentists, despite the notion that…
How to Connect with Potential Patients and Establish Trust
by Ekwa MarketingDental Practice Marketing: Paid Advertising 101
by Donya FerrisWhen it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and…
Increase Patient Satisfaction Rates with Dental IT Tools
by Naren Arulrajah with Vikas Vij, Ekwa MarketingSeveral patient-friendly dental IT (information technology) tools are available today to help improve the levels of patient satisfaction. At the same time, these tools can make a dental practice more operationally efficient. Dentists who adopt new technologies and innovative IT…
Tracking for Success
by Lisa Philp, TGNAScoring is all part of our everyday life. We use scores and rankings to make our decisions, for example about where we shop, who we vote for, and what we aim for to improve, based on where we are in…
Hiring a New Staff Member to Increase Practice Efficiency
by Dr. Amruta PatelHiring the right employee is crucial for any business. In today’s postmodern world you can see turmoil and dramatic changes taking place. These are increasing in diversity, increase in consumerism, globalization, mobility of workers, decline of nuclear family and increased…
7 Tips to Bring Out the Best Results from Your Dental Team
by Dr. Amruta PatelWhat makes a successful dental practice? Sometimes the sales numbers are decreasing and you may wonder why your company is not reaching its potential. The reason for such a situation may be that your employees are not happy. So how…